Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Lead Generation Ideas
18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

product led growth vs. sales led growth
Product-led or sales-led? Why the answer might be both

Product led vs. sales led growth is an on-going debate in the SaaS community. But it’s becoming increasingly clear that the most effective approach could be a combination of both.

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

growth loops
How to use growth loops, plus real-world examples

We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager