Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

growth hacking playbook 

14 growth hacking strategies for SaaS

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Growth hacking playbook for startups: build integrations, compare the pair, use activity-based marketing to boost referrals, gamify slippery parts of the process. Find out what it takes to have the best growth hacking strategies in your planning. 

Growth hacking playbook  - Ortto 

Ellie Wiseman

10 use cases for segmentation

Audience segmentation ideas to supercharge your business growth

Audience segmentation enables more meaningful interactions. Here are 10 ways to grow your business using audience segmentation – for SaaS/B2B & B2C businesses.

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10 use cases for audience segmentation - Ortto 

turn unknown users into known users

7 creative ways to turn unknown visitors into known users

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

There are many opportunities to turn anonymous users into customers. We list 7 ideas in this blog: retargeting, using widgets, creating a newsletter, and more.

turn unknown users into users OG

How to turn anonymous users in customers - Ortto 

marketing team structure

How to build your early-stage SaaS marketing team

Find out how other SaaS marketing leaders are structuring their marketing teams and prioritizing hires. Plus, a guide to roles and responsibilities. 

saas marketing team structure

How to Build a SaaS Marketing Team Structure Early | Ortto

Step-by-step guide to mastering product-led growth - Ortto eBook

A step-by-step ebook to mastering product-led growth

eBooks

This 90-page, step-by-step guide to PLG will help set your product up for organic, long-term growth. 

Product-led growth eBook - Ortto 

Growth hacking framework 

The 7-step growth hacking framework you need

Growth hacking framework refers to creative, low-cost strategies used by startups and scaleups for rapid growth. To implement strategies, use a growth hacking framework.

Growth hacking framework

Growth hacking framework - Ortto 

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

marketing automation dictionary

Marketing glossary: The complete guide to marketing terms, acronyms, and definitions

Come across a marketing term or definition you don't know? Find it here.

Marketing glossary - marketing terms, acronyms, and definitions | Ortto

Author Meagan Philpot

Meagan Philpot

what is growth marketing 

Growth marketing strategies for every stage of the funnel

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Looking for growth marketing strategies ? Become the next best growth marketer with a starter guide on growth marketing and strategies for each stage of the customer journey. Great for B2B, SaaS and Product Led Growth. 

What is growth marketing?

Growth marketing strategies  - Ortto 

reduce customer churn

12 proven strategies to reduce churn

Reduce customer churn with proven tactics applied by SaaS and Product Led Growth teams around the world. In this blog, we'll explore types of churn and share 12 proven strategies for reducing churn in your SaaS.

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