Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

What is an email nurture campaign?

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Elevate your marketing game with Email Nurture Campaigns. Learn how to engage, nurture, and convert leads effectively.

Jacqui McCallum headshot

Contributor

Jacqui McCallum

mea culpa series

5 tips for leading a successful marketing team

Lisa Papli, reflects on how a big mistake early in her career reframed her approach to leadership. 

Andrea Warmington

Senior Content Strategist @ Ortto

prioritizing marketing efforts

Balancing act: Expert advice on prioritizing marketing efforts

Marketing budgets are shrinking, and marketers face the challenge of doing more with less. Discover expert insights on ruthless prioritization and selecting the right KPIs to drive business outcomes.

Expert Advice for Overcoming Marketing Budget Constraints

customer acquisition costs

Customer acquisition cost (CAC): Everything you need to know

Master customer acquisition cost for any business - your complete guide to understanding what it is, how to calculate and optimise CAC . Learn more.

growth marketing strategies

The complete guide to building a growth marketing plan

In this environment, more than ever before, a carefully constructed growth marketing plan is an essential part of achieving business objectives. 

The complete guide to building a growth marketing plan - Ortto 

Return on investment (ROI): How to calculate it and why it matters

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. 

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

Mastering AI marketing

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

AI marketing is helping tech-forward businesses to predict customer’s behavior and create more personalized, relevant, and powerful marketing campaigns. 

Mastering AI marketing Social

Create an AI Marketing Strategy - Learn Steps with Ortto

Types of marketing automation

Types of marketing automation and examples: An updated guide (2023) 

Learn about the different types of marketing automation, with examples to inspire your own digital marketing strategy. Boost your campaign efficiency now.

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