How to overcome lead quality problems
How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.

how to create lookalike audiences from segments
How to create a lookalike audience from an audience segment

Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.

Looking for audience segmentation software? Here are 7 questions to ask
Looking for audience segmentation software? Here are 7 questions to ask.

Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.

Top lead scoring platforms
We found the 10 best lead scoring platforms

Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.

What is lead scoring
The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

B2B marketing tips for 2023
9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.

Re engage inactive saas users
How to reengage SaaS users whose trial has expired

One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.

Lead magnet ideas
9 effective lead magnet ideas

Lead magnets are an essential tool in the marketer’s toolbox. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager
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