If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
Lead scoring software will help you streamline your lead management process. Here are the top 10 lead scoring software options that will help you identify and prioritize qualified leads.
An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.
Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on.
One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.
Lead magnets are an essential tool in the marketer’s toolbox. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas.
“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”
Build a better journey.