Email marketing hub

Growth Personalization Customer experience Marketing automation Content marketing Ecommerce Customer journey Business to consumer Business to business Email marketing Customer data platform SaaS SaaS marketing

What is lifecycle lead nurturing?

Turn more leads into sales-ready leads with our four-step lifecycle lead nurturing framework.

Email marketing Ecommerce Business to consumer

What to include in a high-converting birthday email

Treat your customers – and boost your sales – by mastering birthday email marketing.

Ecommerce SMS marketing Personalization Customer experience Customer journey Business to consumer Email marketing

Everything you need to know about the ecommerce customer journey

Identifying how to engage customers at different stages of the customer journey will help you turn prospective customers into paying customers and paying customers into brand advocates.

Ecommerce Customer experience Growth hacking Personalization Email marketing SMS marketing Growth Social media

16 ecommerce marketing strategies to try now

Ecommerce is a constantly-evolving space. In this blog, we outline 16 ecommerce marketing strategies to try now, to set yourself up for your best holiday season ever.

Business to consumer Business to business Customer journey Customer experience Personalization Email marketing Customer data platform Marketing automation Ecommerce Product news

9 great things you can do with email personalization

This article is designed to help you take your email marketing personalization efforts to the next level.

Product news Business to business SaaS Growth Email marketing Personalization Customer journey

3 customer journeys to create in Ortto today

Create visual B2B customer journeys in Ortto to nurture leads, onboard new customers, and build advocacy.

SaaS SaaS marketing Email marketing

46 powerful SaaS tools to consider adding to your tech stack

With 46 tools across 15 categories, we guarantee you’ll find everything you need to curate a toolbox that helps your team perform at their best.

SaaS marketing Email marketing Content marketing SaaS Business to consumer Business to business

10 newsletter best practices every marketer should follow

Want to grow your audience, increase open rates and click through rates, and make more meaningful connections? Start with these email newsletter best practices.

Analytics SaaS marketing Ecommerce Business to consumer Business to business Email marketing

Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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