Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Author Meagan Philpot

Meagan Philpot

Onboarding customer journey

7 data points you should be using to personalize the onboarding journey

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Building an onboarding customer journey? During any onboarding experience you have access to several customer data points that, when used correctly, will set your customer up for success.

Data for onboarding journey - Ortto

Onboarding customer journey - Ortto

Sidney O'Connell

customer engagement strategy

8 effective customer engagement strategies to try now

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

It costs more to acquire new customers than it does to retain existing ones. These 8 customer engagement strategies will help retain your valued customers.

Customer engagement strategies - Ortto 

Ellie Wiseman

how to promote a webinar

Your 6-step guide to promoting a webinar

How to promote a webinar? In this article we share a 6-step guide to promoting a webinar, including pre- and post-production tips across multiple channels, so that you can increase registrations and attendees.

How to promote a webinar - Ortto

ecommerce marketing calendar

The complete 2023 ecommerce marketing calendar

On our ecommerce marketing calendar we have listed all of the key ecommerce retail dates throughout the year, so that you can take advantage of special occasions and boost your sales through email marketing automation.

Ecommerce marketing calendar - Ortto 

Chloe Schneider

Head of Content @ Ortto

Types of email marketing

12 types of marketing emails you should include in the customer journey

12 types of highly successful marketing emails you should be sending as part of your marketing strategy! Read now and use these tactics today.

12 Types of Marketing Emails to Add to Your Strategy | Ortto

customer feedback tool

19 customer feedback tools to check out

We round up 19 of the best customer feedback tools, including tools for gathering sentiment, tools for user testing, survey tools, review management, and so on.

customer feedback tools

Customer feedback tools - Ortto 

birthday email marketing

What to include in a high-converting birthday email

Sending customers emails on their birthday is a great marketing tactic for increasing engagement and boosting sales. Here’s how to create a birthday email.

birthday emails

Birthday email marketing - Ortto 

Ecommerce customer journey

Everything you need to know about the ecommerce customer journey

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Learn about the five stages of the ecommerce customer journey and how to engage customers at each stage to guide them to conversion and advocacy.

Ecommerce customer journey - Ortto 

ecommerce marketing strategies

16 ecommerce marketing strategies to try now

An ecommerce marketing strategy is constantly evolving, with D2C brands experiencing hyper growth on new and emerging platforms, and old favorites. In this blog, we outline 16 ecommerce marketing strategies that will help you grow in 2022 and beyond. 

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