Customer journey content hub

Marketing automation Customer journey Email marketing

How to get started with marketing automation

Marketing automation is software that manages customer communications throughout the entire customer journey.

Business to consumer Nonprofit Business to business Marketing automation Email marketing SaaS Ecommerce Customer journey

10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Customer journey Email marketing Marketing automation SaaS marketing Personalization Business to consumer Nonprofit Business to business Ecommerce SaaS

The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

Marketing automation Customer journey Email marketing SaaS marketing Customer experience Business to consumer Ecommerce SaaS

How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

Business to business Marketing automation Customer journey SaaS Growth Product-led growth SaaS marketing

The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

Growth Customer journey Business to business SaaS Growth hacking SaaS marketing Product-led growth

How to use growth loops, plus real-world examples

We explore how growth loops work, examples of successful growth loops, and how to implement them in your growth strategy.

Marketing automation Customer journey Email marketing Ecommerce Business to consumer

7 automated emails every ecommerce store should have

Supercharge engagement and retention with these 7 automated emails for ecommerce stores.

Customer journey SaaS Product-led growth SaaS marketing Customer experience Business to consumer Business to business

7 lead nurturing examples to drive growth

This 7 lead nurturing examples will help you to drive business growth. Lead Nurturing is a strategy that helps guide leads who enter the funnel, whether through marketing, sales, or self-discovery, to become customers.

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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