Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

what is marketing automation

What is marketing automation?

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Marketing automation software manages customer communications and throughout the entire customer journey.  

Comprehensive guide to omnichannel marketing automation | Ortto

Amber Bogie

Senior Director of Global Demand Generation at Reachdesk

Reward

“Never miss a chance to reward a prospect or customer”: One marketer's blueprint for lifecycle marketing campaigns

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover one marketer's approach to lifecycle marketing and learn how to build lasting trust and customer relationships.

Mastering Lifecycle Marketing: A Roadmap to Educate, Engage, and Convert | Ortto

Andrea Warmington

Senior Content Strategist @ Ortto

Keys to lifecycle marketing - Midjourney

Lifecycle marketing that gets results: 13 marketers share their top tips for building successful campaigns

Thirteen marketers share their number one piece of advice for crafting impactful lifecycle marketing campaigns.

13 tips and tricks for building lifecycle marketing campaigns | The Pulse by Ortto

Playing the long game- How this company is nurturing customers of the future

Playing the long game: How this company is nurturing customers of the future

Discover the innovative strategy employed by Dinero to tackle challenges in Denmark's shrinking entrepreneurial landscape. Explore how they employ content nurturing and lifecycle marketing to engage potential entrepreneurs and ensure future success.

How this company is targeting and nurturing future customers

Charlie Windschill headshot

Director of Growth Marketing @ Ortto

Charlie Windschill

Building an automated lifecycle marketing campaign- A step-by-step guide

Building an automated lifecycle marketing campaign: A step-by-step guide

Explore the power of automating customer lifecycle marketing. Learn how to craft personalized journeys - from onboarding to reactivation - to nurture, convert, and retain customers for long-term business growth.

How to automate customer journey marketing

Lay the foundations

Orchestrating the customer journey: Laying the foundations for a successful lifecycle marketing campaign

Discover how to lay the groundwork for a winning lifecycle marketing campaign. Hone in on your ideal customer profile, map the customer journey, identify key metrics, and use data tracking for a successful campaign.

Lifecycle Marketing Campaigns that Work: Building a Strong Foundation | Ortto

Empathy 8

“Marketing is an art and a science”: Why empathy is the key to building successful email nurture campaigns

Learn from an expert in multi-layered campaigns, as she shares insights on understanding your customers, validating assumptions with data, and creating complex nurturing journeys. 

Empathy as the Key to Successful Email Nurture Campaigns | Ortto

Author Meagan Philpot

Meagan Philpot

Increase-free-to-paid-conversions - Ortto

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions. 

Segmenting Free Trial Users to Boost Paid Conversions

Looking for audience segmentation software? Here are 7 questions to ask

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

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