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Customer journey content hub

B2b email marketing best practices
10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Lead Generation Ideas
18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

abandoned cart email example
6 ways to improve your abandoned cart emails, plus best-in-class examples

Abandoned carts are part of doing business online, but that doesn’t mean we can’t take steps to recover them. In this blog, we share abandoned cart email strategies and examples, along with tips and tricks for checkout success.

Reduce Email Unsubscribe Rates
Top 5 reasons people unsubscribe from your mailing list

There are several reasons why people unsubscribe from your email list. Fortunately, there are treated and proven solutions.

what is marketing automation
How to get started with marketing automation

Marketing automation is software that manages customer communications throughout the entire customer journey.

customer journey marketing
The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

How to welcome a new customer
How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

saas onboarding
The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager