Lifecycle marketing | Ortto Learn

Lifecycle marketing Data and analytics Customer data platform

Top 9 customer data platform use cases

Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.

Marketing strategy Lifecycle marketing Data and analytics Marketing automation Email marketing Product-led growth

8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Lifecycle marketing Nonprofit Marketing automation Ecommerce Personalization

Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

Customer experience Lifecycle marketing Ecommerce

How to implement, measure and use net promoter scores

We dive deep into the gold standard of customer experience, exploring how the NPS is measured, best practice guidelines for implementation and steps to take to ensure you’re making the most of the feedback.

Lifecycle marketing Marketing automation Email marketing

How to write better email subject lines and increase your open rates

Struggling to get your customers to open your emails? Then this is for you.

Nonprofit Marketing automation Lifecycle marketing Email marketing Ecommerce Customer experience

A five-step process for lead nurturing

For beginners to experts, it’s time to freshen up your knowledge on lead nurturing.

Customer experience Lifecycle marketing

66 customer experience statistics you need to know

Customer experience matters, especially in 2022! Here are 66 customer experience statistics that will actually help your business.

Marketing automation Lifecycle marketing Email marketing Customer experience Ecommerce

How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

Email marketing Ecommerce Personalization Lifecycle marketing

Abandoned cart email examples and 6 ways to reduce shopping cart abandonment

Abandoned carts are part of doing business online, but that doesn’t mean we can’t take steps to recover them. In this blog, we share abandoned cart email strategies and examples, along with tips and tricks for checkout success.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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