Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

top of the funnel marketing

Top of funnel marketing: goals, best practices, and tactics

Delve into the world of top-of-funnel marketing with an in-depth exploration of strategies, benefits, and real-world examples. Learn more. 

New customer welcome emails

How to set up an effective welcome email series

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Learn how to create a welcome email series that engages new subscribers from the start. Get actionable tips on content, timing, and analytics for success.

Author Meagan Philpot

Meagan Philpot

Customer journey mapping

Customer journey mapping: Everything you need to know

Unlock the ultimate Customer Journey Mapping guide for transformative insights and exceptional customer experiences.

What is an email nurture campaign?

Elevate your marketing game with Email Nurture Campaigns. Learn how to engage, nurture, and convert leads effectively.

Building your email list

8 Strategies To Build Your Email List

Accelerate your email marketing success with 8 proven strategies for rapidly growing your email list. Click now to learn more.

A/B testing guide

Email A/B testing: The Ultimate Guide

Master Email A/B Testing with our ultimate guide. Learn to optimize subject lines, CTAs, and content for better engagement and ROI. Ideal for all marketers.

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

Andrea Warmington

Senior Content Strategist @ Ortto

Mastering lifecycle marketing 

Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey

Explore the power of lifecycle marketing in this comprehensive guide. Craft strategies for every journey stage from foundation to optimization, and drive lasting success.

Lifecycle marketing strategies | Ortto

lifecycle-marketing-pitfalls-and-solutions

Avoid these common lifecycle marketing mistakes: Insights from 10 marketers

Discover pitfalls in lifecycle marketing from experts and learn strategies to overcome them. From segmenting audiences to post-purchase nurturing, learn how to enhance your campaigns.

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