Customer journey content hub

Growth Personalization Customer experience Marketing automation Content marketing Ecommerce Customer journey Business to consumer Business to business Email marketing Customer data platform SaaS SaaS marketing

What is lifecycle lead nurturing?

Turn more leads into sales-ready leads with our four-step lifecycle lead nurturing framework.

Personalization Customer experience Marketing automation Customer journey Business to consumer Business to business Customer data platform SaaS

A guide to identity resolution

Identity resolution affords businesses with richer insights into their customers so they can optimize the buying experience to boost conversions.

Marketing automation Ecommerce SaaS marketing Customer journey Business to consumer Business to business SaaS

7 ways to use lead capture forms

Lead capture forms are an essential part of growing your subscriber base. To maximize conversions, you want to build an attention-grabbing form that serves a purpose. In this blog, we’ll show you how it’s done.

Customer experience Customer journey Business to consumer Business to business SaaS SaaS marketing

The ultimate guide to customer journey mapping

Don’t underestimate the power of customer journey maps. We explore this effective marketing tool and how to build your own today.

Ecommerce SMS marketing Personalization Customer experience Customer journey Business to consumer Email marketing

Everything you need to know about the ecommerce customer journey

Identifying how to engage customers at different stages of the customer journey will help you turn prospective customers into paying customers and paying customers into brand advocates.

Product news Customer data platform Business to consumer Business to business Customer journey Analytics Customer experience

The ultimate guide to customer journey analytics

Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience

Business to consumer Business to business Customer journey Customer experience Personalization Email marketing Customer data platform Marketing automation Ecommerce Product news

9 great things you can do with email personalization

This article is designed to help you take your email marketing personalization efforts to the next level.

Customer journey Growth Personalization Customer experience Ecommerce Customer journey SaaS marketing SaaS Marketing automation

The most effective lead nurturing channels and tactics, according to marketers

Marketing professionals, CEOs and founders across all industries share their best lead nurturing tactics.

Product news Customer journey Growth hacking Growth

5 ways to utilize customer engagement scores for growth

Learn what a customer engagement score is, why it's powerful, and five ways you can use it to help grow your business.

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Mica Shtewi

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Tech Manager

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