Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Ellie Wiseman

value realization in saas

5 strategies for driving customer value realization in SaaS

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Customer value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

Customer value realization - Ortto 

customer.io alternatives

Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

We’ve rounded up 8 Customer.io alternatives that may be a better Marketing Automation Platform for your business. Here are the Customer.io alternatives.

Customer.io alternatives | 8 Marketing Automation Platforms

Author Meagan Philpot

Meagan Philpot

Artificial Intelligence In Email Marketing

8 ways to use AI in email marketing

Boost your email marketing strategy using the powerful capabilities of artificial intelligence. Artificial Intelligence can reshape your email marketing strategy by automating tasks at scale using real-time data.

Artificial Intelligence In Email Marketing - Ortto 

Chloe Schneider

Head of Content @ Ortto

cold email personalization

How to personalize automated prospecting emails 

Warm up your cold emails to prospects using personalization. In this blog, we’ll show you how different data points can be used in automated prospecting emails to increase your return. 

Cold Email Automation: Boost Efficiency with Ortto

round robin ortto

How to automate round robin lead assignment in Salesforce

Product

Round robin lead assignment doesn’t need to be a headache. With Ortto, you can create robin robin lead assignment rules in minutes.

round robin lead assignment

Round robin lead assignment - Ortto

What is first party data

8 strategies to help you track more first-party customer data

What is first party data? With the death of cookies looming, collecting first-party data has never been so important. These 8 strategies will help you track more first-party data.

Track more first-party data - Ortto 

What is first party data - Ortto

Onboarding customer journey

7 data points you should be using to personalize the onboarding journey

Building an onboarding customer journey? During any onboarding experience you have access to several customer data points that, when used correctly, will set your customer up for success.

Data for onboarding journey - Ortto

Onboarding customer journey - Ortto

unique identifiers

How to use unique customer identifiers 

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

Unique customer identifiers consolidate online and offline customer data and activities into a single profile. Here's how to set-up customer identifiers.

Unique customer identifiers - Ortto 

Sidney O'Connell

customer engagement strategy

8 effective customer engagement strategies to try now

It costs more to acquire new customers than it does to retain existing ones. These 8 customer engagement strategies will help retain your valued customers.

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