What is lead scoring
The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

customer feedback popups
3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

AI in marketing trends for 2023
5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

Re engage inactive saas users
How to reengage SaaS users whose trial has expired

One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.

dunning emails blog image
Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Customer value realization
5 strategies for driving customer value realization in SaaS

Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

Artificial Intelligence In Email Marketing
8 ways to use AI in email marketing

Enhance your email marketing and get your precious time back by using the powerful capabilities of artificial intelligence.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager