Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Andrea Warmington

Senior Content Strategist @ Ortto

Empathy 8

“Marketing is an art and a science”: Why empathy is the key to building successful email nurture campaigns

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Learn from an expert in multi-layered campaigns, as she shares insights on understanding your customers, validating assumptions with data, and creating complex nurturing journeys. 

Empathy as the Key to Successful Email Nurture Campaigns | Ortto

Author Meagan Philpot

Meagan Philpot

Increase-free-to-paid-conversions - Ortto

How to segment your free trial users to increase free-to-paid conversions

Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions. 

Segmenting Free Trial Users to Boost Paid Conversions

Looking for audience segmentation software? Here are 7 questions to ask

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Ortto's audience segmentation platform helps you deliver better and effective marketing targeting customers throughout their journey. Sign up now!

Choosing Audience Segmentation Software: 7 Key Questions

Ellie Wiseman

product engagement score

How to create a product engagement score

With Ortto’s Scores feature, you can create a product engagement score that gives you visibility on how users are interacting with your product at any given time.

What is a product engagement score?

how to score customer health

How to create a customer health score that measures customers’ overall experience with your brand

With Ortto’s Scores feature, you can create a customer health score that measures customers’ overall experience with your brand.

Customer Health Score: Measure Success with Ortto

Chloe Schneider

Head of Content @ Ortto

what is lead scoring 

The guide to lead scoring in SaaS and B2B

Lead scoring is the process of assigning a numerical score to each new lead to assess the likelihood of conversion. Identifying the highest quality leads is crucial to prioritizing marketing and sales team’s time and effort. 

what is lead scoring

Guide to Lead Scoring in SaaS & B2B - Insights by Ortto

customer feedback popup

3 popup templates that will generate more customer feedback

By embedding customer feedback popups into your site, store, or app, you can generate more customer feedback. Here are 3 popup templates to get started with.

Customer feedback popups - Ortto 

recover lost leads

How to reengage SaaS users whose trial has expired 

Re-engage inactive SaaS users easily. Regain control and recover lost leads with a reengagement campaign for users whose trial has expired. These templates and tips are effective and easy to implement. 

Re engage inactive saas users - Ortto 

dunning emails blog image

Everything you need to know about dunning emails

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Optimizing dunning emails will help you recover missed payments and prevent involuntary churn. Learn how to write effective dunning emails in Ortto.

everything you need to know about dunning emails

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