Customer journey content hub

Customer journey Growth SaaS SaaS marketing Business to business

The guide to lead scoring in SaaS and B2B

An abundance of leads is a positive thing. Until you discover that only a small portion of those leads are actually converting. Enter: Lead scoring.

Ecommerce Customer journey Customer experience Customer data platform Business to business Business to consumer SaaS SaaS marketing

3 popup templates that will generate more customer feedback

What gets measured, gets managed. Embed these three customer feedback popups into your site, store, or app to generate more customer feedback.

Artificial intelligence Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS Business to business Business to consumer Personalization Trends

5 ways AI will evolve within marketing in 2023, according to marketers

From advanced copy and image generation, to understanding attention mechanisms through the use of neural networks, biometrics and eye tracking, AI’s role within marketing is stepping up.

Growth Growth hacking SaaS marketing SaaS Customer journey

How to reengage SaaS users whose trial has expired

One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.

Ecommerce Customer journey Customer experience Marketing automation SMS marketing SaaS SaaS marketing Customer data platform Business to business Business to consumer Personalization Email marketing

Everything you need to know about dunning emails

Payments decline all the time, but with the right dunning email strategy, you can recover missed payments while keeping your customer experience positive. Here’s how to optimize dunning emails to prevent involuntary churn.

Ecommerce Customer journey Artificial intelligence Customer experience Marketing automation SMS marketing Analytics SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

We’ve rounded up 9 Braze alternatives that may be a better fit for your business.

Customer journey Marketing automation SaaS SaaS marketing Personalization Business to consumer Email marketing

5 strategies for driving customer value realization in SaaS

Value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

Ecommerce Customer journey Marketing automation Customer experience SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out

We’ve rounded up 8 Customer.io alternatives that may be a better fit for your business.

Artificial Intelligence In Email Marketing

Artificial intelligence Customer journey Customer experience Marketing automation SaaS marketing Email marketing

8 ways to use AI in email marketing

Enhance your email marketing and get your precious time back by using the powerful capabilities of artificial intelligence.

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