Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

saas onboarding

The ultimate guide to SaaS onboarding

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

SaaS onboarding describes the process that users go through after signing up to your product. Think of it like the roadmap from sign up to ‘aha.’ 

SaaS Onboarding: Enhance User Experience with Ortto

what is a product qualified lead 

Product-qualified leads: The ultimate guide 

What is a Product Qualified Lead? The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

Product-qualified lead - Ortto 

Ellie Wiseman

marketing attribution models templates

How to measure marketing attribution, plus 4 attribution report templates

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

How to solve marketing attribution: 4 reporting templates

The Marketing Funnel: What It Is & How It Works


What is a marketing funnel? Guide your prospects through to conversion and on to advocacy with this comprehensive look into marketing funnels.

Every Stage of the Marketing Funnel Explained | Ortto

Reduce customer churn

How to monitor and reduce customer churn 

Reduce customer churn with these proven tactics from SaaS and product-led growth marketers. 

Best Strategies to Reduce Customer Churn 

How to write better emails 

Unique tips for writing marketing emails 

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Missing the mark 7

Healthcare marketing resources

We asked marketers in a range of industries about their unique tips for writing marketing emails that get noticed. Here's what they had to say. 

Unique tips for writing top-performing marketing emails 

Omnichannel vs multichannel  

Omnichannel marketing vs. multichannel marketing 

Omnichannel and multichannel marketing are used interchangeably, but there are differences. Find out which marketing approach yields better results, and how to set it up.

Omnichannel vs. multichannel marketing - Ortto 

Lead Nurturing Examples 

Lead nurturing examples: Best practices and real-world examples | 2024 guide

Lead nurturing examples and best practices to help you nudge more leads to convert, drive down your CAC, and increase your overall revenue.

Lead nurturing: Best practices and examples | 2024 guide

Travis Hazlewood

Head of Email Deliverability @ Ortto

How to use Google’s Postmaster Tool

Google's Postmaster Tool can be a powerful tool for assessing email deliverability performance and issues. In this article, Ortto's Head of Email Deliverability shows you how you can interpret the data like a seasoned veteran.

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