Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Sidney O'Connell

Increase Customer loyalty 

A three-step guide to improving customer loyalty and improving retention

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Learn how increasing customer loyalty can  improve retention and increase profits.

Increase Customer Loyalty

A three-step guide to improving customer loyalty and improving retention - Ortto

Exit intent popup examples

21 exit-intent popup examples, plus how to create your own

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Exit intent popup examples that convert. Tired of window shoppers? A well-timed exit-intent pop-up with a compelling message or offer can help keep users on site and convert them into customers. 

exit intent pop up examples og

Exit intent popup examples - Ortto 

Author Meagan Philpot

Meagan Philpot

SaaS Customer journey 

Everything you need to know about SaaS customer journey and 5 ways to improve it

In this article, we explore SaaS customer journey, its importance, the different stages and 5 ways you can improve customer journey mapping. Read now.

SaaS customer journey

The SaaS Customer Journey & 5 Ways to Improve It  | Ortto

omnichannel marketing strategies 

11 omnichannel marketing strategies you need to try

Omnichannel marketing strategies run the world today and are the ones cashing the gold. Adopting an omnichannel marketing approach can help you drive lead generation. Try one of these 11 effective omnichannel marketing strategies to see the difference.

omnichannel marketing strategies OG

Omnichannel marketing strategies - Ortto

How to measure customer satisfaction

How to implement, measure and use net promoter scores

Looking for net promoter score best practices? How to measure customer satisfaction? Explore what the Net Promoter Score (NPS) is, how it is measured, best practice guidelines for implementation, how to automate NPS, and more. 

Net promoter score best practices - Ortto 

 What is Lead Nurturing

A five-step process for lead nurturing

Lead nurturing best practices to drive higher conversion rates, improve your sales efficiency and build strong customer relationships with your new lead nurturing strategy. 

What is Lead Nurturing?

Lead nurturing best practices - Ortto 

 Customer experience statistics 

66 customer experience statistics you need to know

Ortto has compiled 66 customer experience statistics trending in 2022. Customer experience matters, especially in 2022! The relationship you foster with your customers should extend to every touchpoint they have with your brand.

 66 Customer experience statistics - Ortto 

Reduce Email Unsubscribe Rates

Top 5 reasons people unsubscribe from your mailing list

Reduce email unsubscribe rates and find out the most common reasons people unsubscribe to your email list, and proven solutions for bringing that all-important unsubscribe rate down. 

Reduce email unsubscribe eates

New customer welcome emails

How to create a welcome email series that increases revenue

How to welcome a new customer? Welcome emails help to increase your ecommerce revenue, create brand trust and build customer relationships. Sent over a few weeks, the welcome email series drip-feeds your information slowly to your newest subscriber. 

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