Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Ellie Wiseman

customer feedback tool

19 customer feedback tools to check out

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

We round up 19 of the best customer feedback tools, including tools for gathering sentiment, tools for user testing, survey tools, review management, and so on.

customer feedback tools

Customer feedback tools - Ortto 

a guide to identity resolution

A guide to identity resolution

Identity resolution software provides businesses with a unified view of their customers so they can deliver relevant messaging and better serve their needs.

Identity resolution

Identity resolution software - Ortto 

Ecommerce customer journey

Everything you need to know about the ecommerce customer journey

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Learn about the five stages of the ecommerce customer journey and how to engage customers at each stage to guide them to conversion and advocacy.

Ecommerce customer journey - Ortto 

Author Meagan Philpot

Meagan Philpot

Customer journey mapping

The ultimate guide to customer journey mapping

Understand how your customers actually experience your brand versus how you think they do. Learn more in our guide to customer journey mapping

The Only Guide You'll Ever Need for Customer Journey Mapping | Ortto

Chloe Schneider

Head of Content @ Ortto

ecommerce marketing strategies

16 ecommerce marketing strategies to try now

An ecommerce marketing strategy is constantly evolving, with D2C brands experiencing hyper growth on new and emerging platforms, and old favorites. In this blog, we outline 16 ecommerce marketing strategies that will help you grow in 2022 and beyond. 

Ecommerce marketing strategy - Ortto

9 great things you can do with email personalization

Personalized email marketing: Boost revenue, retain customers, and provide an overall better experience for your customers. Here are 9 great things you can do with email personalization.

Personalized email marketing - Ortto 

reasons you need a cdp

8 reasons you need a CDP

In this blog, we explore some benefits of a customer data platform, how Ortto stacks up against competitors, and more. The customer data platform has become a must-have in every business’s tech stack. 

Benefits of a customer data platform - Ortto

Sidney O'Connell

Conversion rate optimization

8 best practices for optimizing your conversion rates

Start improving your conversion rate today with these optimization strategies and helpful tips to ensure your website visitors are taking the desired action.  

Conversion rate optimization - Ortto 

Swag bag ideas

9 of the best swag bag ideas, plus trends to jump on

15 swag bag ideas to boost employee engagement, build brand awareness or strengthen client relations. Whether your company is SaaS, B2B or a startup, we have plenty of swag bag ideas to share. 

15 swag bag ideas that will get your brand noticed

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