Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Lead Nurturing Examples 

Lead nurturing examples: Best practices and real-world examples | 2024 guide

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Lead nurturing examples and best practices to help you nudge more leads to convert, drive down your CAC, and increase your overall revenue.

Lead nurturing: Best practices and examples | 2024 guide

customer retention for fintech

Customer retention strategies for fintech 

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

It’s much easier to fill a bucket that doesn’t leak. But with more competition and highly-discerning customers, retention in fintech can feel like an uphill battle. In this blog, we show you how to measure, manage and improve customer retention. 

Building loyalty: Customer retention strategies for fintech 

Bullseye

Ultimate guide to account-based marketing (ABM) 

Account-based marketing (ABM) is a B2B marketing and sales strategy where specific, best-fit accounts are targeted via personalized campaigns directed to multiple key decision-makers within the target company. 

Bullseye: Ultimate guide to account-based marketing (ABM) 

Website metrics blog

Important website metrics to track for performance (Plus a website analytics dashboard template)

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Learning about how your website is performing, and what you can do to improve its performance, starts with tracking these important website metrics. 

Click, scroll, convert: Website metrics to track and analyze performance

Travis Hazlewood

Head of Email Deliverability @ Ortto

Email deliverability glossary 

Get a layman’s breakdown of over 100 deliverability-related terms and phrases in our A-Z email deliverability glossary.

The A-Z of email deliverability: Technical terms explained for non-technical people

best live chat software 2024

Best live chat software for 2024

If you’re adding live chat to your support offering for the first time or improving your current offering, you will want to spend some time vetting and selecting live chat software that meets your needs. 

Buyer's guide: Best live chat software for 2024

how to collect customer feedback

How to collect more constructive customer feedback

If you really want to improve the customer experience and grow your business, it’s crucial that your customer feedback strategy includes a means of collecting, analyzing and actioning qualitative data. 

Beyond star ratings: How to collect more constructive customer feedback 

Ellie Wiseman

everything you need to know about dunning emails

Everything you need to know about dunning emails

Optimizing dunning emails will help you recover missed payments and prevent involuntary churn. Learn how to write effective dunning emails in Ortto.

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