Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Carina Rampelt headshot

Contributor

Carina Rampelt

Missing the mark 7

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Healthcare marketing resources

How to create a personalized healthcare marketing experience while prioritizing patient privacy. Learn why you should empower patients to self-segment with a preferences center, remove unnecessary barriers, and exceed patient expectations.

How to market healthcare services in a patient-centric way | Ortto

Author Meagan Philpot

Meagan Philpot

Building your brand book - Ortto

Building your brand book - The ultimate guide for startups

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Resonate with your target audience and in turn grow your business - Here’s everything you need to know about building a brand identity.

Ellie Wiseman

product engagement score

How to create a product engagement score

With Ortto’s Scores feature, you can create a product engagement score that gives you visibility on how users are interacting with your product at any given time.

What is a product engagement score?

Travis Hazlewood

audit email deliverabilty

How to audit your email deliverability wins and losses

Ortto's Head of Email Deliverability, Travis Hazlewood, talks about how to conduct an audit of your email deliverability (+ free downloadable workbook).

audit email deliverability

customer feedback popup

3 popup templates that will generate more customer feedback

By embedding customer feedback popups into your site, store, or app, you can generate more customer feedback. Here are 3 popup templates to get started with.

Customer feedback popups - Ortto 

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

B2B Marketing Tips for 2023 That Need To Be On Your Radar

B2C Dashboards

The 7 essential dashboards every B2C needs

B2C dashboards will help you keep tabs on what’s important. Here are 7 dashboards to get you started. 

B2C Dashboards by Ortto: Monitor Performance

dunning emails blog image

Everything you need to know about dunning emails

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Optimizing dunning emails will help you recover missed payments and prevent involuntary churn. Learn how to write effective dunning emails in Ortto.

everything you need to know about dunning emails

Dunning Emails: An In-Depth Guide - Learn with Ortto

customer.io alternatives

Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out

We’ve rounded up 8 Customer.io alternatives that may be a better Marketing Automation Platform for your business. Here are the Customer.io alternatives.

Try Ortto today