Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.
At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.
Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
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