Customer data platform content hub

Customer data platform use cases
Top 9 customer data platform use cases

Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.

Why the CRM is falling flat, and how a CDP can bridge the gap

At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.

what is a Customer Data Platform
Everything you need to know about customer data platforms (CDP)

Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager