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Top 9 customer data platform use cases
Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.
Why the CRM is falling flat, and how a CDP can bridge the gap
At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.
Everything you need to know about customer data platforms (CDP)
Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
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