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B2C marketing hub

Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Omnichannel vs. Multichannel Marketing
Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

Net promoter score best practices
How to implement, measure and use net promoter scores

We dive deep into the gold standard of customer experience, exploring how the NPS is measured, best practice guidelines for implementation and steps to take to ensure you’re making the most of the feedback.

marketing websites
10 websites every marketing professional should bookmark

The list of all lists. We’ve collected the top websites you’ll want to bookmark and add to your weekly reading list.

Customer lifetime value formula
5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

youtube ads strategy
6 YouTube advertising ideas for ecommerce brands

Looking to freshen up your YouTube channel or simply need a few ideas to get your playlists sorted. It’s covered here.

personalized content
3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

increase open email rate
Five proven tips to increase email open rates

Five proven tips to increase email open rate. From subject lines to email content, find out how other online businesses have increased their open rates long-term.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager