Conversion rate optimization strategies
8 best practices for optimizing your conversion rates

Start improving your conversion rate today with these best practices and optimization tips to ensure your website visitors are taking the desired action.

newsletter best practices
10 newsletter best practices every marketer should follow

Want to grow your audience, increase open rates and click through rates, and make more meaningful connections? Start with these email newsletter best practices.

marketing automation dictionary
A-Z guide to marketing automation

Everything you need to know about marketing automation from A/B Testing to word of mouth marketing and everything in between.

what are utm parameters
Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

Swag bag ideas for employees
9 of the best swag bag ideas, plus trends to jump on

Boost employee engagement, build brand awareness and strengthen client relations with branded swag bags. Whether your company is SaaS, B2B or a startup, we have plenty of swag bag ideas to share.

Best landing page builders
10 best landing page builders, plus tips for optimization

A landing page builder takes the hard work out of creating landing pages that convert. We’ve rounded up the 10 best tools to help you find the best-fit tool for your business.

SEO for SaaS
How to use website visitor tracking to your advantage

Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.

How to Increase customer loyalty
4 steps to turn buyers into loyal customers

One of the easiest ways to increase profits, improve sales success and ensure sustainable growth is to increase customer loyalty. We’ll tell you how.

Copywriting for digital marketing
21 copywriting tips to drive conversions

Great copy can take your digital marketing from good to amazing. Master copywriting with these 21 tips and tricks.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager