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Ecommerce Marketing automation SaaS SaaS marketing Business to business Business to consumer Email marketing

Top 5 ways to help your holiday season emails land in the inbox

Email traffic spikes through November and December, causing more competition at the most important time of the year. Help your emails make it to the inbox with these 5 expert tips for holiday season email deliverability.

Analytics SaaS SaaS marketing Business to business Business to consumer

How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

Customer journey SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization

8 strategies to help you track more first-party customer data

With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.

Customer journey Customer experience Marketing automation SaaS Customer data platform SaaS marketing Business to business Business to consumer Personalization Email marketing

7 data points you should be using to personalize the onboarding journey

Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.

Product news Ecommerce Customer journey Analytics SaaS Customer data platform Business to business Business to consumer

How to use unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Growth Analytics Customer data platform SaaS marketing Business to consumer Business to business

How to tell a compelling story with data

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

Ecommerce SaaS Business to business Business to consumer

The top tech awards to get involved in – and how to apply

Earn your product the accolade it deserves by applying to prestigious tech and SaaS awards. Here are 11 awards you should know about – and how to apply.

Ecommerce Customer journey Customer experience Marketing automation Content marketing SaaS SaaS marketing Business to business Business to consumer Personalization Email marketing

8 effective customer engagement strategies to try now

It costs more to acquire new customers than it does to retain existing ones. Here are 8 customer engagement strategies to help you hold onto your valued customers.

Business to consumer Business to business SaaS Nonprofit Content marketing

5 SEO myths, debunked by an expert

Join us as we debunk the SEO myths that may be holding you back from performing. We also provide actionable tips on how to rank and to stay at #1.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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