How to use data from Segment to personalize customer journeys
Connect your customer data from Segment to trigger personalized email and SMS communications in Ortto.
How the best B2B companies are using SMS
SMS is not only for B2C. We speak to leading B2B marketing professionals to find out how they are embracing SMS across the sales funnel.
How to build a modern data stack
We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.
5 steps to building a nurture playbook for ebook downloads
Make the most of every sales opportunity by entering leads who have downloaded your ebook into a nurture playbook.
8 strategies to help you track more first-party customer data
With the death of cookies looming, it’s never been so important to collect first-party data. These 8 strategies will help future-proof your company.
Should I gate my content?
The gated vs. ungated content debate gets marketers fired up. So what’s the correct answer? Or is it even that simple?
7 data points you should be using to personalize the onboarding journey
Make your data work for you and take your company’s onboarding journey to the next level. Here’s 7 data points to start using today.
How to use unique customer identifiers
Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.
How to tell a compelling story with data
Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.
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