B2B marketing hub

Analytics SaaS Ecommerce Business to consumer Business to business

5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

Content marketing Business to consumer Nonprofit Business to business Personalization

3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

Business to consumer Nonprofit Business to business Marketing automation Email marketing SaaS SaaS marketing

Five proven tips to increase email open rates

Five proven tips to increase email open rate. From subject lines to email content, find out how other online businesses have increased their open rates long-term.

Business to consumer Nonprofit Business to business Marketing automation Customer journey Email marketing SaaS Ecommerce SaaS marketing Customer experience

A five-step process for lead nurturing

For beginners to experts, it’s time to freshen up your knowledge on lead nurturing.

Business to consumer Nonprofit Business to business Customer journey SaaS Ecommerce

Everything you need to know about the marketing funnel

It’s time to make sense of the marketing funnel. Guide your prospects through to conversion and on to advocacy in no time!

Business to consumer Business to business Marketing automation Customer journey Ecommerce SaaS marketing Trends Customer experience

5 tips to building a customer-centric business strategy

Enhance your business growth by starting and maintaining a customer centric business model today.

Business to consumer Social media Business to business SaaS Content marketing Customer experience

A B2B content marketing strategy that generates real business results

Consider this the ultimate guide to developing, championing, and executing a B2B content marketing strategy that generates real business results.

Business to consumer Nonprofit Business to business Marketing automation Email marketing SaaS Ecommerce Customer journey

10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Customer journey Growth SaaS marketing Business to consumer Business to business Customer journey SaaS

18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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