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B2B marketing hub

Customer lifetime value formula
5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

personalized content
3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

increase open email rate
Five proven tips to increase email open rates

Five proven tips to increase email open rate. From subject lines to email content, find out how other online businesses have increased their open rates long-term.

Marketing Funnel Explained
Everything you need to know about the marketing funnel

It’s time to make sense of the marketing funnel. Guide your prospects through to conversion and on to advocacy in no time!

b2b content marketing strategy
A B2B content marketing strategy that generates real business results

Consider this the ultimate guide to developing, championing, and executing a B2B content marketing strategy that generates real business results.

B2b email marketing best practices
10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Lead Generation Ideas
18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager