Analytics and reporting content hub
How to use website visitor tracking to your advantage
Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.
Top 9 customer data platform use cases
Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.
8 steps for building a data-driven marketing department
Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.
5 ways to increase customer lifetime value
Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.
Everything you need to know about customer data platforms (CDP)
Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
14 ecommerce metrics to track now
Sort through the data, save time and know the health of your business. Here are the most important ecommerce metrics and KPIs to track.
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