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Analytics and reporting content hub

SEO for SaaS
How to use website visitor tracking to your advantage

Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.

Customer data platform use cases
Top 9 customer data platform use cases

Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.

Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Customer lifetime value formula
5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

what is a Customer Data Platform
Everything you need to know about customer data platforms (CDP)

Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business

Ecommerce Metrics
14 ecommerce metrics to track now

Sort through the data, save time and know the health of your business. Here are the most important ecommerce metrics and KPIs to track.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager