Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

zero-party data

How to get more zero-party data and leverage it for growth

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

 Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth. 

Zero-Party Data & Leverage it for Growth - Ortto Insights

modern data stack

How to build a modern data stack

The modern data stack (MDS) is a suite of tools that create a success ecosystem. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem. 

How to Build Modern Data Stack - Learn with Ortto

How to tell a story with data

How to tell a compelling story with data 

How to tell a story with data? Data storytelling is about crafting a narrative from your data. It often comprises both a written or verbal story as well as data visualizations, descriptive imagery, or even video material. 

how to tell a story with data

Data Storytelling: How to Tell a Story With Data

marketing attribution models

Everything you need to know about attribution models

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Find out what marketing attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey. 

attribution-og

Marketing attribution models - Ortto 

Author Meagan Philpot

Meagan Philpot

Customer journey analytics

The ultimate guide to customer journey analytics

Level up your customer journey analytics knowledge to increase customer lifetime value, improve customer loyalty, and drive revenue growth.

Customer journey analytics - Ortto 

data challenges

Top 4 data challenges SaaS companies face, and how to fix them

Top 4 data challenges and how to fix them: For the vast majority of companies, acquiring data is not the issue. It’s structuring, organizing and operationalizing that data. Today we share the top 4 data challenges SaaS companies face, and how to fix them.

Data Challenges SaaS Companies Face: Solutions by Ortto

Data enrichment - Ortto 

10 ways to use data enrichment to reach your growth goals

Is data enrichment an strategic move? The short answer? Yes. Read on to understand why enriching your data will give you a leg-up on your competition. 

What is data enrichment - Ortto 

Sidney O'Connell

what are utm parameters 

How to use UTM parameters to optimize marketing campaigns and improve ROI

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

UTM parameters help marketers discover the highest-performing campaigns and allocate budget more effectively. In this blog, find out all you need to know.

 UTM parameters

How to use UTM parameters:  Everything you need to know | Ortto

Ellie Wiseman

Best customer data platform

10 best customer data platforms, plus features to look for

Looking for the best-fit customer data platform (CDP) for your business? We’ve rounded up the 10 best CDPs and provide a step-by-step guide for making the right purchasing decision.

Try Ortto today