Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.
Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.
Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.
Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.
Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business
Sort through the data, save time and know the health of your business. Here are the most important ecommerce metrics and KPIs to track.