Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Return on investment (ROI): How to calculate it and why it matters

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. 

Andrea Warmington

Senior Content Strategist @ Ortto

data-top-tips

Strategies for success: 9 marketers share their top tips for data-driven marketing 

Experienced marketers share tips for data-driven success: clear goals, data quality, tools, upskilling, and balancing insights with creativity.

Expert Advice for Excelling in Data-Driven Marketing

Data-driven-personalization-blog

“The focus is always relevance”: How data can drive hyper-personalized experiences at scale

Discover how Tom Mitchell, Senior Lifecycle Operations Manager at Sona, harnesses the potential of personalization to cater to diverse industries and create tailored experiences.

data-driven-personalization-social-preview

Data-Driven Personalization: Expert Insights | Ortto

Integrated data teams

Breaking down data silos: Maximizing marketing success with integrated data teams

Discover how integrating data teams within marketing departments can unlock growth opportunities and enhance campaign performance. Learn why breaking down data silos is crucial for successful data-driven marketing strategies.

Democratizing Data: Empowering Marketers with Insights | Ortto

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Future of data

Data-driven disruption: A conversation about the future of data in a changing marketing landscape

Marketing experts have a candid conversation about the future of data-driven marketing. Learn how AI's predictive capabilities are transforming marketing experimentation, the challenges posed by new privacy measures, and the future of CRM systems.

Data-Driven Marketing: Predictions, Privacy, and Future Implications | Ortto

Data storytelling 4

Insights from an investor: Why data storytelling is crucial to funding

 Learn why start-ups need to prioritize building a strong data story to attract investment. Find out why organized data is crucial for securing investment and ensuring long-term success.

How data can power venture funding | Ortto

Carina Rampelt headshot

Contributor

Carina Rampelt

“A good friend told me on a backpacking adventure, ‘fail to plan, plan to chafe. Growth and backpacking aren’t so different—the best outcome starts with the simplest of planning.” - Kiley Sheehy, Marketing Operations Consultant

Kiley Sheehy, Marketing Operations Consultant, quote

Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI

Learn how to navigate data reporting in a downturn and prove the value of your marketing efforts. Discover how to choose a specific metric, set up a collaborative marketing dashboard, and utilize data to demonstrate your marketing ROI. 

Data Reporting in a Downturn: Key Metrics to Prove Marketing Effectiveness | Ortto

Tom Mitchell quote

"You're only as good as your data": A Lifecyle Operations Manager on building an inbound marketing function from scratch

Discover the secrets to building a successful lifecycle operations strategy with insights from a MarkOps expert. Learn how to optimize your marketing and sales efforts with effective segmentation, personalization, and data management.

Building an Effective Lifecycle Operations Strategy: Lessons from a MarkOps Expert

Martin Gontovnikas on the Grow With It podcast.

Martin Gontovnikas

HyperGrowth Partners’ Martin Gontovnikas on the importance of optimizing for the right metrics and trusting your gut

Are you optimizing for the right metrics? HyperGrowth Partners’ Martin Gontovnikas discusses why focusing on the wrong KPI could hurt your bottom line. Learn how to link every KPI to revenue or customer retention.

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