Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

customer support kpis

How to set and track customer support goals 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Quantifying customer experience can be difficult, but it is possible. In this guide, we’ll walk you through how to set and track customer support goals in 2024 and beyond. 

Goal getters: How to set and track customer support goals in 2024

data-driven marketing

Data-driven marketing strategies to adopt in 2024

Paint by numbers: Data-driven marketing strategies to adopt

Author Meagan Philpot

Meagan Philpot

Track more first-party data - Ortto 

How to build a first-party data strategy 

With the death of third-party cookies looming, collecting first-party data has never been so important. Refresh your strategy and collect more customer data with these tips. 

KPIs vs metrics

KPIs vs. metrics: Understanding the difference with examples

Dive deep into the distinction between KPIs and metrics with clear explanations and illustrative examples. Read more here.

marketing attribution models

Everything you need to know about attribution models

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Find out what marketing attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey. 

Marketing attribution models - Ortto 

customer acquisition costs

Customer acquisition cost (CAC): Everything you need to know

Master customer acquisition cost for any business - your complete guide to understanding what it is, how to calculate and optimise CAC . Learn more.

Andrea Warmington

Senior Content Strategist @ Ortto

data-driven marketing 

From chaos to clarity: The biggest challenges in data-driven marketing and how to overcome them

Learn to overcome data-driven marketing hurdles with insights from 10 experts. Tackle incomplete data, stay compliant, master reporting, and blend insights.

Data-Driven Marketing Success: Expert Insights on Overcoming Obstacles

Return on investment (ROI): How to calculate it and why it matters

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. 

data-top-tips

Strategies for success: 9 marketers share their top tips for data-driven marketing 

Experienced marketers share tips for data-driven success: clear goals, data quality, tools, upskilling, and balancing insights with creativity.

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