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Analytics and reporting content hub

Customer journey analytics
The ultimate guide to customer journey analytics

Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience

Big data challenges
Top 4 data challenges SaaS companies face, and how to fix them

For the vast majority of companies, acquiring data is not the issue. It’s structuring, organizing and operationalizing that data. In this blog, we share the top 4 data challenges SaaS companies face, and how to fix them.

what are utm parameters
Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

Best customer data platform
10 best customer data platforms, plus features to look for

The search for the best-fit customer data platform (CDP) can be hard. We’ve rounded up the 10 best CDPs and the features to look for.

website visitor tracking
How to use website visitor tracking to your advantage

Implementing website visitor tracking will help you ensure you treat every visitor as a customer rather than a stranger. We look at what website tracking is, why it’s so important, and how to implement it.

Customer data platform use cases
Top 9 customer data platform use cases

Why is everyone talking about customer data platforms (CDP)? We have collected nine use cases guaranteed to blow you away with what they can achieve.

Data driven marketing
8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Customer lifetime value formula
5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

what is a Customer Data Platform
Everything you need to know about customer data platforms (CDP)

Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business

Showing 10 - 18 of 19 results

Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager