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Analytics and reporting content hub

What is zero-party data
How to get more zero-party data and leverage it for growth

Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth.

modern data stack
How to build a modern data stack

We live in a golden era of data. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem.

unique customer identifiers
How to use unique customer identifiers

Unique customer identifiers consolidate all customer information and touchpoints into a single profile, so that you can engage with your customers in a more meaningful way.

Data Storytelling
How to tell a compelling story with data

Data is only as useful as the story you tell with it. When presenting data to a board, leadership, or internal teams, you need to create an insightful narrative that inspires action. Here’s how it’s done.

marketing attribution models
Everything you need to know about attribution models

Find out what attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey.

Customer journey analytics
The ultimate guide to customer journey analytics

Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience

Big data challenges
Top 4 data challenges SaaS companies face, and how to fix them

For the vast majority of companies, acquiring data is not the issue. It’s structuring, organizing and operationalizing that data. In this blog, we share the top 4 data challenges SaaS companies face, and how to fix them.

what are utm parameters
Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

Best customer data platform
10 best customer data platforms, plus features to look for

The search for the best-fit customer data platform (CDP) can be hard. We’ve rounded up the 10 best CDPs and the features to look for.

Showing 10 - 18 of 24 results

Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager