Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

Dorian Kendal blog

Netlify's Dorian Kendal on his three essential principles for data-driven marketing success

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Want to prove the impact of your marketing insights and drive growth? Dorian Kendal discusses the benefits of a data team embedded in your strategy and avoid the costly consequences of inaccurate data.

Nish Grow With It blog - overcoming analysis paralysis

Overcoming analysis paralysis: Nimbus co-founder Nish Ithayakumar on driving impact with data

Are you struggling to put your company's data to work? Read on to find out why and how to build trust in data. Learn how a data quarterback can help your team drive impact and make data-driven decisions.

Nimbus co-founder Nish Ithayakumar on driving business impact with data

Ben Lewinsky joins Mike and Jesus on the latest episode of Grow With It to talk about leveraging intent data.

Grow With It - Ben Lewinsky

"Be relevant": Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes

Ben shares how he tackled the challenge of measuring buyer intent across a multi-product offering. Learn how to navigate lead scoring in a multi-product world, and uncover unique data points to help you sell and market to your target audience better.

Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes - Ortto

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Sean Whitney discusses operationalizing data to build Figma's sales function on the Grow With It podcast.

Grow With It podcast: Sean Whitney

Sean Whitney on operationalizing data to build Figma’s sales function

Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about. Sean managed the corporate operating model and ARR reporting at Figma.

How to overcome lead quality issues

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.  

lead qualification

How to overcome lead quality problems  

Ellie Wiseman

SaaS security checklist

SaaS security checklist: What to ask your vendor before you buy

SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. Here’s the security and privacy considerations to note.

Secure your SaaS: A Vendor Checklist for SaaS Security

measuring marketing attribution models

How to measure marketing attribution: 4 report templates to use

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

marketing attribution models templates

4 marketing attribution report templates for B2B

Author Meagan Philpot

Meagan Philpot

B2C Dashboards

The 7 essential dashboards every B2C needs

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

B2C dashboards will help you keep tabs on what’s important. Here are 7 dashboards to get you started. 

B2C Dashboards by Ortto: Monitor Performance

The 7 must-have dashboards for every B2B

Drive results and gain accurate insights about your clients with these seven B2B dashboard types. As the house for all of your metrics and KPI tracking, dashboards are the trusty sidekick that every B2B professional needs.

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