Lifecycle marketing that gets results: 13 marketers share their top tips for building successful lifecycle campaigns
Email benchmarks Part I: The perils of relying on industry benchmarks when measuring the success of your email marketing
Playing the long game: How this company is nurturing customers of the future
Building an automated lifecycle marketing campaign: A step-by-step guide
“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization
Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns
From insights to action: Why user research is “the single most important thing you can do”
“Marketing is an art and a science”: Why empathy is the key to building successful email nurture campaigns
How to protect your email sender reputation: Don't underestimate the power of a strong password
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