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Customer experience Customer journey Business to consumer Business to business SaaS SaaS marketing

The ultimate guide to customer journey mapping

Don’t underestimate the power of customer journey maps. We explore this effective marketing tool and how to build your own today.

Product news Customer data platform Business to consumer Business to business Customer journey Analytics Customer experience

The ultimate guide to customer journey analytics

Discover how customer journey analytics can be used to help you reach your business goals, optimize campaigns, and create a better customer experience

Ecommerce Customer experience Growth hacking Personalization Email marketing SMS marketing Growth Social media

16 ecommerce marketing strategies to try now

Ecommerce is a constantly-evolving space. In this blog, we outline 16 ecommerce marketing strategies to try now, to set yourself up for your best holiday season ever.

Business to consumer Business to business SaaS marketing Ecommerce SaaS SMS marketing

8 best SMS marketing platforms, plus how to find the best fit for your business

SMS marketing is gaining popularity – and for good reason. We’ve rounded 8 of the best SMS marketing platforms to help you find the best-fit tool for your business.

SMS marketing Ecommerce SaaS Business to consumer Business to business

9 SMS marketing tips to level up your strategy

SMS is gaining popularity as a marketing channel because it is cost-effective and has a high engagement rate. If you’re just starting out, here are 9 SMS marketing tips.

Business to consumer Business to business Customer journey Customer experience Personalization Email marketing Customer data platform Marketing automation Ecommerce Product news

9 great things you can do with email personalization

This article is designed to help you take your email marketing personalization efforts to the next level.

SaaS marketing Content marketing Growth Ecommerce

How to optimize your landing pages for conversions

Landing pages can be a powerful way to drive more leads and conversions. Here we explore what they are, how they work, and how to optimize them for conversions.

Customer journey Growth Personalization Customer experience Ecommerce Customer journey SaaS marketing SaaS Marketing automation

The most effective lead nurturing channels and tactics, according to marketers

Marketing professionals, CEOs and founders across all industries share their best lead nurturing tactics.

Product news Customer journey Growth hacking Growth

5 ways to utilize customer engagement scores for growth

Learn what a customer engagement score is, why it's powerful, and five ways you can use it to help grow your business.

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Mica Shtewi

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Tech Manager

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