Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Jacqui McCallum headshot

Contributor

Jacqui McCallum

mea culpa series

5 tips for leading a successful marketing team

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Lisa Papli, reflects on how a big mistake early in her career reframed her approach to leadership. 

Travis Hazlewood

Head of Email Deliverability @ Ortto

google and yahoo email updates

How to prepare for Gmail and Yahoo’s new rules for bulk email senders

At the beginning of October 2023, Google and Yahoo announced that starting February 2024 a new set of requirements on bulk senders (>5,000 per day) would be enacted. Find out what this means for you and how to prepare.

Andrea Warmington

Senior Content Strategist @ Ortto

best email subject lines

Subject line strategy: Choosing the right subject line for your emails

Discover the best practices for crafting compelling email subject lines that boost open rates. Learn tips and techniques to engage your audience effectively.

Best Practices For Email Subject Lines

Chloe Schneider

Head of Content @ Ortto

A/B testing guide

Email A/B testing: The Ultimate Guide

Master Email A/B Testing with our ultimate guide. Learn to optimize subject lines, CTAs, and content for better engagement and ROI. Ideal for all marketers.

prioritizing marketing efforts

Balancing act: Expert advice on prioritizing marketing efforts

Marketing budgets are shrinking, and marketers face the challenge of doing more with less. Discover expert insights on ruthless prioritization and selecting the right KPIs to drive business outcomes.

Expert Advice for Overcoming Marketing Budget Constraints

customer acquisition costs

Customer acquisition cost (CAC): Everything you need to know

Master customer acquisition cost for any business - your complete guide to understanding what it is, how to calculate and optimise CAC . Learn more.

data-driven marketing 

From chaos to clarity: The biggest challenges in data-driven marketing and how to overcome them

Learn to overcome data-driven marketing hurdles with insights from 10 experts. Tackle incomplete data, stay compliant, master reporting, and blend insights.

Data-Driven Marketing Success: Expert Insights on Overcoming Obstacles

startup marketing tips

Go-to-market: The marketing foundations every startup needs for success

Discover startup marketing advice for success from an expert, including the importance of in-depth customer research, community hacking and product-led growth. 

Why Customer Research is the Foundation of Startup Marketing

data literacy in marketing

Data-driven decision-making: The importance of data literacy in modern marketing 

Discover the benefits of democratizing data access for marketing teams. Learn why data literacy is essential for marketing professionals, empowering them to make data-backed decisions. 

Try Ortto today