Efficiency vs. effectiveness: The role of ROI in marketing today
Strategies for success: 9 marketers share their top tips for data-driven marketing
“The focus is always relevance”: How data can drive personalized experiences at scale
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Mastering data-driven marketing: How to make data the foundation of your marketing strategy
Mea culpa: A marketing leader shares how his biggest mistake led to his proudest achievement
Automation evolution: How marketers think about and choose email marketing software today
Mastering AI marketing: A complete guide to making AI a part of your marketing strategy
Email benchmarks part II: How you should measure the success of your email marketing
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