Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

Return on investment (ROI): How to calculate it and why it matters

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. 

Andrea Warmington

Senior Content Strategist @ Ortto

data-top-tips

Strategies for success: 9 marketers share their top tips for data-driven marketing 

Experienced marketers share tips for data-driven success: clear goals, data quality, tools, upskilling, and balancing insights with creativity.

Expert Advice for Excelling in Data-Driven Marketing

Data-driven-personalization-blog

“The focus is always relevance”: How data can drive hyper-personalized experiences at scale

Discover how Tom Mitchell, Senior Lifecycle Operations Manager at Sona, harnesses the potential of personalization to cater to diverse industries and create tailored experiences.

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Data-Driven Personalization: Expert Insights | Ortto

email drip campaigns

An updated guide to email drip campaigns, with real examples (2023)

A well-designed drip campaign can take some time to build, but that upfront investment in time pays off in dividends. In this guide, we’ll revisit the basics and best practices before examples of successful campaigns from real marketers. 

Work smarter: How to build successful always-on drip campaigns  

Mastering data-driven marketing (1)

Mastering data-driven marketing: How to make data the foundation of your marketing strategy

Unlock growth with our data-driven marketing guide. Learn how to leverage analytics to drive growth. Overcome challenges and prepare for the data-driven future.

Mastering data-driven marketing social

Unlocking Growth: A Data-Driven Marketing Strategy Guide

Jacqui McCallum headshot

Contributor

Jacqui McCallum

It was an ego problem (1)

Mea culpa:  A marketing leader shares how his biggest mistake led to his proudest achievement

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

Mea culpa series

Mea Culpa

Matt Gudge, Director of Growth Ventures at Mable, shares how a disastrous pitch led to leading a culture of marketing innovation. His journey offers insights into embracing failure for marketing excellence.

It was an ego problem social

The Power of Accountability in Marketing Leadership | Ortto

what is marketing automation software

Marketing automation software

Find out how you can optimise your email marketing automation strategy with Ortto's top tips to engage, convert, and increase efficiency. Learn more.

Mastering AI marketing

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

AI marketing is helping tech-forward businesses to predict customer’s behavior and create more personalized, relevant, and powerful marketing campaigns. 

Mastering AI marketing Social

Create an AI Marketing Strategy - Learn Steps with Ortto

Travis Hazlewood

Head of Email Deliverability @ Ortto

perils of email benchmarks

Email benchmarks part II: How you should measure the success of your email marketing

Learn actionable steps to measure email success, identify improvements, and build strong subscriber relationships for growth.

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