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use cases for audience segmentation
Audience segmentation ideas to supercharge your business growth

Talk to your customers like you know them, using audience segmentation. Here are 10 segmentation ideas to supercharge your business growth.

turn unknown users into known users
7 creative ways to turn unknown visitors into known users

There are plenty of opportunities to turn unknown users into known users – you just need to know how. Here are 7 creative ideas to get you started.

Conversion rate optimization strategies
8 best practices for optimizing your conversion rates

Start improving your conversion rate today with these best practices and optimization tips to ensure your website visitors are taking the desired action.

SaaS marketing team structure
How to build your early-stage SaaS marketing team

SaaS marketing is unique, and leaders need a specific set of skills on their team to get moving quickly. In this guide, we’ll share insights from SaaS marketing leaders on who to hire first, what to look for in a new hire, and more.

Growth hacking framework
The 7-step growth hacking framework you need

Growth hacking is more about the process than the tactics. Armed with a solid framework, your growth hacking strategies will be primed for success.

newsletter best practices
10 newsletter best practices every marketer should follow

Want to grow your audience, increase open rates and click through rates, and make more meaningful connections? Start with these email newsletter best practices.

Javier Dominguez
Meet Ortto's Head of SEO, Javier

It all starts with our team of talented, curious and creative individuals. Our OrttoMates profiles shine a light on the people behind the product, plus an exclusive look at all those involved in driving the success of Ortto.

Startup communities
11 communities for startup founders and leaders

Startup communities are treasure troves of inspiration, creativity and networking. We’ve rounded up the best 11 communities that will help you to get your startup off the ground and growing.

Reduce customer churn
12 proven strategies to reduce churn

Churn is the common enemy of all SaaS and B2B businesses. These 12 proven strategies will help you reduce churn to improve the health of your business. Plus, we explore the different types of churn and how to calculate them.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager