Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Discover the importance of using data for product-led growth (PLG) with Alex Poulos, CRO at Madkudu. Learn about real-time and just-in-time data, the data stack, and how to bridge the data gap. Gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.

Grow With It podcast featuring Alex Poulos

Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover the importance of using data for product-led growth from Alex Poulos, CMO at Crossbeam. Learn how to bridge the data gap and gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.

Sean Whitney discusses operationalizing data to build Figma's sales function on the Grow With It podcast.

Grow With It podcast: Sean Whitney

Sean Whitney on operationalizing data to build Figma’s sales function

Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about. Sean managed the corporate operating model and ARR reporting at Figma.

Travis Hazlewood

Head of Email Deliverability @ Ortto

Email subscriber burnout blog

 How to avoid subscriber burnout and keep your email engagement rates up

While there are some organic and unavoidable causes for "subscriber burnout", it often occurs due to reasons that could have been avoided by recognizing and correcting the practices that caused it in the first place.

Avoid subscriber burnout and keep your email engagement rates up | Ortto

Chloe Schneider

Head of Content @ Ortto

How to combine product-led and sales-led growth models.

Product-led sales

“Low touch does not mean no touch”: How to adopt a product-led sales model

Businesses currently employing only product-led or sales-led growth strategies should consider incorporating tactics from the other to maximize their growth opportunities. Here’s how to do it.

How to adopt a product-led sales model | Ortto

Andrea Warmington

Senior Content Strategist @ Ortto

B2B SaaS marketers are focusing on retention in the current economic environment.

Retention-SaaS-blog

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn

The economic downturn has seen many SaaS marketing leaders pivoting from the “growth at all costs” mentality that has dominated the tech sector for the past decade and shifting their focus to how sales and marketing can support onboarding and retention.

Retention strategies B2B SaaS marketing leaders are leveraging to weather the downturn | Ortto

startup-woman-working

Why SaaS businesses are using product-led growth to overcome rising costs and scale faster

SaaS businesses are under pressure to grow faster, but with less resources than ever before. A product-led growth model could help them to achieve growth targets that will otherwise be impossible to reach in the current economic environment.

Scaling SaaS Businesses with Product-Led Growth

website-tracking

How to implement web visitor tracking

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

Track known and anonymous visitor activity, capture lead and contact data, and display targeted messages or capture widgets.

website tracking

Implementing web visitor tracking

How to overcome lead quality issues

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.  

lead qualification

How to overcome lead quality problems  

Head of Email Deliverability at Ortto

email deliverability tools

5 tools that will improve your email deliverability 

Ortto’s Head of Email Deliverability shares the most cutting-edge tools we provide users for more consistent inbox landings.

Try Ortto today