Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Dan Siepen headshot 2

Growth Marketing Consultant & Advisor

Dan Siepen

Retention & Revenue Series Part III: Why video libraries are a must-have for your customer-facing teams

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover how a video library can improve retention and empower users to learn quickly, while also helping your customer success team. Learn more in this blog post on leveraging content for specific user cohorts and segments.

Retention & Revenue Series: Why Video Libraries are a Must-Have for Your Customer-Facing Teams

Andrea Warmington

Senior Content Strategist @ Ortto

Michael Oliver blog

A marketing director on the three questions that should underpin every marketing strategy

Michael Oliver stresses the importance of a solid marketing foundation: market orientation, customer segmentation, and building a case for new initiatives like AI. Learn his three key questions for building a long-term plan.

Chloe Schneider

Head of Content @ Ortto

Dorian Kendal blog

Netlify's Dorian Kendal on his three essential principles for data-driven marketing success

Want to prove the impact of your marketing insights and drive growth? Dorian Kendal discusses the benefits of a data team embedded in your strategy and avoid the costly consequences of inaccurate data.

Lead scoring ebook blog image

A modern approach to SaaS lead scoring: Why traditional SaaS lead scoring falls flat in a product-led world

 Find out why traditional lead scoring falls flat in a product-led SaaS world and what you should do instead. Learn how to build a product-led lead scoring framework now.

A Modern, Product-Led Approach to Lead Scoring for SaaS Industry

Nish Grow With It blog - overcoming analysis paralysis

Overcoming analysis paralysis: Nimbus co-founder Nish Ithayakumar on driving impact with data

Are you struggling to put your company's data to work? Read on to find out why and how to build trust in data. Learn how a data quarterback can help your team drive impact and make data-driven decisions.

Nimbus co-founder Nish Ithayakumar on driving business impact with data

“It’s not AI that will put marketers out of work, it’s marketers who know how to use AI who will put marketers who don’t know how to use it out of work” says Amanda Laviana.

Amanda Laviana quote

A Fintech marketer on content creation, SEO, and why ChatGPT is “the most well-equipped brainstorm partner ever”

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Amanda Laviana, Senior Marketing Manager - Brand & Content at Plenti, discusses how she's leveraging ChatGPT to speed up content creation, and why she thinks marketers who know how to leverage AI will put those who don't at risk in the future.

A Fintech Marketer's Perspective on Content Creation, SEO, and the Power of ChatGPT - Ortto

Travis Hazlewood

Head of Email Deliverability @ Ortto

"It's time to talk seriously about the one thing that
will actually boost your email marketing experience — sunsetting some of your subscribers."

sunsetting subscribers

When to say goodbye: Why you need to sunset subscribers to improve your ROI

Are you struggling to reach your audience's inbox? Don't let inactive subscribers drag down your email marketing campaigns. Discover the benefits of sunsetting unengaged subscribers and improve your email strategy.

How to sunset subscribers and improve your ROI | Ortto

Ben Lewinsky joins Mike and Jesus on the latest episode of Grow With It to talk about leveraging intent data.

Grow With It - Ben Lewinsky

"Be relevant": Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes

Ben shares how he tackled the challenge of measuring buyer intent across a multi-product offering. Learn how to navigate lead scoring in a multi-product world, and uncover unique data points to help you sell and market to your target audience better.

Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes - Ortto

Enhancing your marketing strategy with AI

Enhancing your marketing strategy with AI: Real-world examples and best practices

Learn from top marketing leaders how to enhance your marketing strategies with AI. Discover the benefits and best practices for implementation to unlock your team's full potential and elevate your marketing performance.

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