Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Andrea Warmington

Senior Content Strategist @ Ortto

lifecycle-marketing-pitfalls-and-solutions

Avoid these common lifecycle marketing mistakes: Insights from 10 marketers

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover pitfalls in lifecycle marketing from experts and learn strategies to overcome them. From segmenting audiences to post-purchase nurturing, learn how to enhance your campaigns.

Avoid these common lifecycle marketing mistakes: Insights from 10 marketers | Ortto

Jacqui McCallum headshot

Contributor

Jacqui McCallum

humanising-fintech-blog

Go-to-market: How building human connections can help a startup soar 

Discover the winning formula for startup marketing success. Explore how Paypla Plane is leveraging networking and targeted emails to propel growth and brand trust. 

Combining Networking and Digital Tactics for Startup Success

Amber Bogie

Senior Director of Global Demand Generation at Reachdesk

Reward

“Never miss a chance to reward a prospect or customer”: One marketer's blueprint for lifecycle marketing campaigns

Discover one marketer's approach to lifecycle marketing and learn how to build lasting trust and customer relationships.

Mastering Lifecycle Marketing: A Roadmap to Educate, Engage, and Convert | Ortto

Why customer experience is the driving force behind your martech stack

Building your martech stack: Why the customer experience should be at the forefront of technology decisions

Amplify customer experiences via strategic martech integration. Learn seamless journey-building and tech mastery for business success.

Choosing the right martech for unforgettable customer journeys | Ortto

Keys to lifecycle marketing - Midjourney

Lifecycle marketing that gets results: 13 marketers share their top tips for building successful campaigns

Thirteen marketers share their number one piece of advice for crafting impactful lifecycle marketing campaigns.

13 tips and tricks for building lifecycle marketing campaigns | The Pulse by Ortto

Travis Hazlewood

Head of Email Deliverability @ Ortto

Perils of email benchmarks - Midjourney

Part I: The perils of relying on industry benchmarks for success in email marketing

Explore the unreliability of industry metrics and the factors that differentiate your email marketing performance. 

A Critical Look at Email Marketing Benchmarks | Ortto

Playing the long game- How this company is nurturing customers of the future

Playing the long game: How this company is nurturing customers of the future

Discover the innovative strategy employed by Dinero to tackle challenges in Denmark's shrinking entrepreneurial landscape. Explore how they employ content nurturing and lifecycle marketing to engage potential entrepreneurs and ensure future success.

How this company is targeting and nurturing future customers

Charlie Windschill headshot

Director of Growth Marketing @ Ortto

Charlie Windschill

Building an automated lifecycle marketing campaign- A step-by-step guide

Building an automated lifecycle marketing campaign: A step-by-step guide

Explore the power of automating customer lifecycle marketing. Learn how to craft personalized journeys - from onboarding to reactivation - to nurture, convert, and retain customers for long-term business growth.

How to automate customer journey marketing

testing

“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing

Learn from a seasoned startup marketer's hyper-targeted approach to testing. Find out how small audience experiments and personalized messaging can lead to big wins for your business.

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