Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Sidney O'Connell

what is a product qualified lead 

11 omnichannel marketing strategies you need to try

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Omnichannel marketing strategies run the world today and are the ones cashing the gold. Adopting an omnichannel marketing approach can help you drive lead generation. Try one of these 11 effective omnichannel marketing strategies to see the difference.

Omnichannel marketing strategies - Ortto

Author Meagan Philpot

Meagan Philpot

Customer data platform use cases

Top 9 customer data platform use cases

Top 9 customer data platform use cases: Collect and unify your data, create powerful segments, Identify and scale conversions and more...

9 customer data platform use cases you need to know about

Customer data platform use cases - Ortto 

marketing websites

16 marketing websites every marketing professional should know

Marketing websites every professional should follow. Social Media, Content, E-commerce, Product Marketing, MarTech and more. Bookmark them now!

Top 10 websites for marketing professionals

Marketing websites every Marketing Professional should know

Chloe Schneider

Head of Content @ Ortto

CDP vs CRM 

Why the CRM is falling flat, and how a CDP can bridge the gap

CDP vs CRM? At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and it’s clear the more-powerful CDP will replace the CRM in your day-to-day work life. 

CDP vs CRM: Understand the Difference with Ortto

Customer lifetime value formula

5 ways to increase customer lifetime value

Customer lifetime value formula isn't always the easiest metric to implement. Here's how to measure CLV, and 5 ways to increase customer lifetime value.

How to calculate customer lifetime value

Customer lifetime value formula - Ortto 

Machine learning in marketing

How machine learning can help marketers today

Machine learning marketing automation is taking personalized marketing, lead scoring, and sales forecasting to a whole new level. Learn how you can use it to level up your marketing strategy. 

Machine learning marketing automation - Ortto 

personalized content

3 types of personalized content, plus how to get started today

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Personalized content can be used across email, product detail, feature pages, blog content and more to give your customers and website visitors the best possible experience. 

Personalized Content: Engage Customers with Ortto

increase open email rate

Five proven tips to increase email open rates

Five proven tips to increase email open rate. From subject lines to email content, find out how other online businesses have increased their open rates long-term.  

Increase email open rate

5 Proven Tips to Increase Email Open Rates | Ortto

 What is Lead Nurturing

A five-step process for lead nurturing

Lead nurturing best practices to drive higher conversion rates, improve your sales efficiency and build strong customer relationships with your new lead nurturing strategy. 

Try Ortto today