Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

abandoned cart email example

Abandoned cart email examples and 6 ways to reduce shopping cart abandonment

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Cart abandonments are a huge loss for any e-com business. Here are some of the best abandoned cart email examples and templates, plus six ways you can improve your abandoned cart emails.

Abandoned cart email examples and 6 ways to reduce them

Author Meagan Philpot

Meagan Philpot

nonprofit marketing strategy

The ultimate guide to building a nonprofit marketing strategy

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Take your nonprofit marketing strategy to the next level: Raise awareness of an organization and cause, attract new donors, re-engage with previous donors etc...

Nonprofit marketing strategy - Ortto 

product led growth vs. sales led growth 

Product-Led Growth vs. Sales-Led Growth

Product-led vs. sales-led growth is an ongoing debate in the SaaS community. Here's why the most effective approach could be a combination of both.

Product-Led vs Sales-Led Growth: Finding the Right Balance

saas onboarding

The ultimate guide to SaaS customer onboarding

SaaS onboarding describes the process that users go through after signing up to your product. Think of it like the roadmap from sign up to ‘aha.’ 

SaaS Onboarding: Enhance User Experience with Ortto

what is a Customer Data Platform

Everything you need to know about customer data platforms (CDP)

What is a customer data platform? Get a complete understanding of a CDP, and how a CDP will benefit your business. 

What is a customer data platform? - Ortto 

community led growth 

How to make your SaaS product stickier: Community-led growth 

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier. 

Understanding Community-Led Product Growth for SaaS

Ecommerce Metrics

14 ecommerce metrics to track now

It’s time to focus on the ecommerce metrics most influential and useful for your company to succeed. Sort through the data, save time and know the health of your business. Here are the most important ecommerce metrics and KPIs to track.

Key Ecommerce Metrics & How to Measure - Ortto Insights

saas buyer personas

How to build your SaaS buyer personas

How to build SaaS buyer personas for product-led growth to increase your MRR and deliver a personalized product experience. Here is the five-step guide.

5 Steps to Create Better SaaS Buyer Personas | Ortto

ecommerce trends for 2022

6 ecommerce marketing trends for 2022

Find out the 6 ecommerce marketing trends for 2023. From voice shopping, to the evolution of payment methods.

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