Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Author Meagan Philpot

Meagan Philpot

what is a Customer Data Platform

Everything you need to know about customer data platforms (CDP)

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

What is a customer data platform? Get a complete understanding of a CDP, and how a CDP will benefit your business. 

What is a customer data platform? - Ortto 

Chloe Schneider

Head of Content @ Ortto

community led growth 

How to make your SaaS product stickier: Community-led growth 

Community-led growth is taking center stage in the tech world as a growth tactic that will make your SaaS product stickier. 

Understanding Community-Led Product Growth for SaaS

Ecommerce Metrics

14 ecommerce metrics to track now

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

It’s time to focus on the ecommerce metrics most influential and useful for your company to succeed. Sort through the data, save time and know the health of your business. Here are the most important ecommerce metrics and KPIs to track.

Key Ecommerce Metrics & How to Measure - Ortto Insights

saas buyer personas

How to build your SaaS buyer personas

How to build SaaS buyer personas for product-led growth to increase your MRR and deliver a personalized product experience. Here is the five-step guide.

5 Steps to Create Better SaaS Buyer Personas | Ortto

ecommerce trends for 2022

6 ecommerce marketing trends for 2022

Find out the 6 ecommerce marketing trends for 2023. From voice shopping, to the evolution of payment methods.

Ecommerce trends for 2023 - Ortto 

growth loops 

How to use growth loops, plus real-world examples

Will growth loops replace the AARRR funnel framework for good? Let’s explore how growth loops work and how to implement them in your growth strategy.

Growth loops: How to use them and real-life examples | Ortto

7 automated emails every ecommerce store should have

Email marketing for ecommerce and transactional marketing. Supercharge engagement and retention with these 7 Ecommerce marketing automation emails to start using today. . 

Email marketing for ecommerce - Ortto 

6 powerful SaaS marketing strategies for 2023

Digital marketing for SaaS is data-driven marketing and requires extraordinary implementation. Make sure your SaaS Marketing plan is up-to-date with the most important SaaS trends for 2022. 

Digital marketing for SaaS - Ortto 

what is a product qualified lead 

How to identify product-qualified leads for your business

What is a Product Qualified Lead? The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

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