SaaS security checklist: What to ask your vendor before you buy
SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.
How to segment your free trial users to increase free-to-paid conversions
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
How to create a lookalike audience from an audience segment
Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
7 strategies to improve customer lifetime value so your SaaS business is more profitable
Increasing customer lifetime value will increase your business’ revenue, but doing so takes some thought. Here are 7 strategies to try today.
How to measure marketing attribution: 4 report templates to use
Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.
Looking for audience segmentation software? Here are 7 questions to ask.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
3 NFP email templates to increase donations
The five things to consider when crafting donation request communications, and three templates to get you started.
How to refresh your email deliverability strategy for the new year
Refreshing your email deliverability strategy can help ensure you’re maximizing every opportunity in the new year and beyond.
10 SaaS marketing automation templates you need in 2023
10 SaaS marketing automation templates that will drive growth, engagement, and customer loyalty in 2023.
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