SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. We’ve outlined all the security compliances and considerations to look out for when vetting SaaS vendors.
Level up your audience segmentation tactics to personalize messaging and prioritize trialists to increase conversions.
Learn how to build audience segments in Ortto and share them directly with Facebook, Google and Twitter to create lookalike audiences that can be targeted in ads.
Increasing customer lifetime value will increase your business’ revenue, but doing so takes some thought. Here are 7 strategies to try today.
Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.
Take the guesswork out of choosing the best audience segmentation software for your business by asking these 7 simple questions.
The five things to consider when crafting donation request communications, and three templates to get you started.
Refreshing your email deliverability strategy can help ensure you’re maximizing every opportunity in the new year and beyond.
10 SaaS marketing automation templates that will drive growth, engagement, and customer loyalty in 2023.