Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Ellie Wiseman

data points to personalize saas nurture journey

6 data points you should be using to personalize SaaS nurture journeys

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Take a data-driven approach to SaaS lead nurturing with Ortto. If you’re a SaaS marketer, you will know how important personalization is when it comes to lead nurturing. 

personalize saas nurture journey

Data Points to Use in Your SaaS Lead Nurture Journey

Author Meagan Philpot

Meagan Philpot

Consolidate your marketing stack

6 steps to take to consolidate your martech stack

Building a martech stack takes time. Create a cohesive and data-driven experience for your customers by consolidating your data. We’ll tell you how. 

Building a martech stack - Ortto 

nurture playbooks

5 steps to building a nurture playbook for ebook downloads

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

Make the most of every sales opportunity by entering leads who have downloaded your ebook into a nurture playbook. 

lead nurture playbook

Lead nurturing playbooks - Ortto

should i gate my content?

To gate or not to gate: The pros and cons of gating your content

The gated vs. ungated content debate is big among marketers. In this blog, we will discuss the pros and cons for gating content, as well as key considerations.

Should i gate my content

Gated vs ungated content - Ortto

Onboarding customer journey

7 data points you should be using to personalize the onboarding journey

Building an onboarding customer journey? During any onboarding experience you have access to several customer data points that, when used correctly, will set your customer up for success.

Data for onboarding journey - Ortto

Onboarding customer journey - Ortto

unique identifiers

How to use unique customer identifiers 

Unique customer identifiers consolidate online and offline customer data and activities into a single profile. Here's how to set-up customer identifiers.

Unique customer identifiers - Ortto 

Chloe Schneider

Head of Content @ Ortto

How to tell a story with data

How to tell a compelling story with data 

How to tell a story with data? Data storytelling is about crafting a narrative from your data. It often comprises both a written or verbal story as well as data visualizations, descriptive imagery, or even video material. 

how to tell a story with data

Data Storytelling: How to Tell a Story With Data

top tech awards

The top tech awards to get involved in – and how to apply

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Earn your tech solution the accolade it deserves by applying to prestigious tech and SaaS awards. Here are 11 awards you should know about – and how to apply.

Top Tech Awards You Can Enter & How to Apply

Sidney O'Connell

customer engagement strategy

8 effective customer engagement strategies to try now

It costs more to acquire new customers than it does to retain existing ones. These 8 customer engagement strategies will help retain your valued customers.

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