Learn | Ortto Learn

Email marketing Personalization Customer experience Marketing automation Lifecycle marketing

Top 5 reasons people unsubscribe from your mailing list

There are several reasons why people unsubscribe from your email list. Fortunately, there are treated and proven solutions.

Lifecycle marketing Marketing strategy

18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

Marketing automation Email marketing

Avoid these 250 trigger words to stop your emails going to spam

Prevent your emails going to straight to spam. Here's your complete list of email spam trigger words for 2022

Marketing strategy Product-led growth

Product-led or sales-led? Why the answer might be both

Product led vs. sales led growth is an on-going debate in the SaaS community. But it’s becoming increasingly clear that the most effective approach could be a combination of both.

Marketing automation Lifecycle marketing Marketing strategy Product-led growth

The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

Customer data platform Data and analytics

Everything you need to know about customer data platforms (CDP)

Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business

Ecommerce Data and analytics

14 ecommerce metrics to track now

Sort through the data, save time and know the health of your business. Here are the most important ecommerce metrics and KPIs to track.

Product-led growth

How to build your SaaS buyer personas

How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.

Content marketing Ecommerce Email marketing

6 ecommerce marketing trends for 2022

Find out the 6 ecommerce marketing trends for 2022. From voice shopping, to the evolution of payment methods.

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

Read Pattern’s story