saas buyer personas
How to build your SaaS buyer personas

How to build SaaS buyer personas in the end-user era. Plus three common reasons your SaaS buyer personas aren't working.

ecommerce trends for 2022
6 ecommerce marketing trends for 2022

Find out the 6 ecommerce marketing trends for 2022. From voice shopping, to the evolution of payment methods.

digital marketing for saas
6 powerful SaaS marketing strategies for 2022

Make sure your SaaS marketing plan is up-to-date with the most important SaaS trends for 2022.

what is a product qualified lead
How to identify product-qualified leads for your business

The definition of a PQL is a lead who has experienced their ‘aha moment’. They’ve seen the value first-hand, and they’re most likely going to be ready to commit to your product.

Lead Nurturing Examples
7 lead nurturing examples to drive growth

This 7 lead nurturing examples will help you to drive business growth. Lead Nurturing is a strategy that helps guide leads who enter the funnel, whether through marketing, sales, or self-discovery, to become customers.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager