Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.
We dive deep into the gold standard of customer experience, exploring how the NPS is measured, best practice guidelines for implementation and steps to take to ensure you’re making the most of the feedback.
The list of all lists. We’ve collected the top websites you’ll want to bookmark and add to your weekly reading list.
At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.
Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.
Machine learning will power up your marketing plan, taking data rich information and turning it into insights and learnings to better your business.
Looking to freshen up your YouTube channel or simply need a few ideas to get your playlists sorted. It’s covered here.
Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.
Marketers have a lot to gain from AI. In this ultimate guide, we’ll detail the applications available now, what AI marketing may look like in the future, and how your company can embrace the change.
“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”
Build a better journey.