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Marketing strategy Lifecycle marketing Data and analytics Marketing automation Email marketing Product-led growth

8 steps for building a data-driven marketing department

Predict the needs, wants and future behaviors of your customers. The time is now to learn how to make data-driven marketing work in your favor.

Customer experience Lifecycle marketing Ecommerce

How to implement, measure and use net promoter scores

We dive deep into the gold standard of customer experience, exploring how the NPS is measured, best practice guidelines for implementation and steps to take to ensure you’re making the most of the feedback.

Marketing strategy

24 marketing websites every marketing professional should know

The list of all lists. We’ve collected the top websites you’ll want to bookmark and add to your weekly reading list.

Customer data platform

Why the CRM is falling flat, and how a CDP can bridge the gap

At a basic level, the CRM and CDP both collect customer data. But dig a little deeper and you’ll see that the CDP is more powerful and intelligent, and does a better job of managing customer relationships in your day-to-day life.

Retention

5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

Marketing automation AI and machine learning

How machine learning can help marketers today

Machine learning will power up your marketing plan, taking data rich information and turning it into insights and learnings to better your business.

Ecommerce Social media Content marketing

6 YouTube advertising ideas for ecommerce brands

Looking to freshen up your YouTube channel or simply need a few ideas to get your playlists sorted. It’s covered here.

Content marketing Nonprofit Personalization

3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

Content marketing Email marketing AI and machine learning

6 simple steps to making AI part of your marketing strategy today

Marketers have a lot to gain from AI. In this ultimate guide, we’ll detail the applications available now, what AI marketing may look like in the future, and how your company can embrace the change.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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