Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Andrea Warmington

Senior Content Strategist @ Ortto

Messaging 4

Adapting to the changing buyer: Why your messaging must change to reach today's decision-makers

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover how the tech buyer landscape has evolved and why adapting your marketing is crucial. Learn why you need to craft messaging that resonates beyond technology to differentiate your brand.

Speak the Language of the New Tech Buyer | Ortto

Carina Rampelt headshot

Contributor

Carina Rampelt

Missing the mark 7

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Healthcare marketing resources

How to create a personalized healthcare marketing experience while prioritizing patient privacy. Learn why you should empower patients to self-segment with a preferences center, remove unnecessary barriers, and exceed patient expectations.

How to market healthcare services in a patient-centric way | Ortto

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Future of data

Data-driven disruption: A conversation about the future of data in a changing marketing landscape

Marketing experts have a candid conversation about the future of data-driven marketing. Learn how AI's predictive capabilities are transforming marketing experimentation, the challenges posed by new privacy measures, and the future of CRM systems.

Data-Driven Marketing: Predictions, Privacy, and Future Implications | Ortto

Newsroom - Midjourney

Competitive content: Why this marketing director is “building a newsroom inside a marketing department”

Learn why this Director of Marketing is taking a journalistic approach to content to differentiate his company from the competition.

Creating content that stands out from the pack | Ortto

Data storytelling 4

Insights from an investor: Why data storytelling is crucial to funding

 Learn why start-ups need to prioritize building a strong data story to attract investment. Find out why organized data is crucial for securing investment and ensuring long-term success.

How data can power venture funding | Ortto

Dan Siepen headshot 2

Growth Marketing Consultant & Advisor

Dan Siepen

Retention & Revenue Series: Community-led initiatives

Retention & Revenue Series Part VI:  Why community-led initiatives are key to long-term retention 

Unlock the power of community for your SaaS business. Find out how building an engaged community of users can turn them into brand advocates, provide valuable content, and increase retention

The community and content flywheel | Ortto

Retention & Revenue series - Exclusivity

Retention & Revenue Series Part V: How to leverage exclusivity to drive more revenue from your highest-value accounts

Discover how exclusive feature access for 'power users' boosts engagement, loyalty, and ARPU. Get practical tips, real-life examples, and retention tactics to satisfy top customers and fuel business growth.

How Exclusive Feature Access Enhances Engagement and ARPU | Ortto

Mike Sharkey

Co-Founder and CEO, Ortto

Charlie Windschill headshot

Director of Growth Marketing @ Ortto

Charlie Windschill

Lead scoring conversation

 Lead scoring today: A candid conversation about its current limitations and opportunities for optimization

Learn why traditional lead-scoring is failing marketers and salespeople. Marketing leaders discuss how to adapt your approach using product-led growth techniques to identify leads with higher conversion potential.

Reimagining Lead Scoring for the Product-Led Era | Ortto

Big swing 3

“Momentum breeds momentum”: Why the downturn is an opportunity to abandon incrementalism and take big swings

Amidst a sea of cautious advice, the CEO of one agency is challenging the status quo and suggesting the downturn could be an opportunity for businesses to embrace bold marketing approaches.

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