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Email marketing Personalization Customer experience Marketing automation Customer journey

Top 5 reasons people unsubscribe from your mailing list

There are several reasons why people unsubscribe from your email list. Fortunately, there are treated and proven solutions.

Business to consumer Nonprofit Business to business Marketing automation Email marketing SaaS Ecommerce Customer journey

10 ways to level up your B2B email marketing

Are you maximizing your ROI when using email marketing? Make the most of every send with these best practice email marketing tips.

Customer journey Growth SaaS marketing Business to consumer Business to business Customer journey SaaS

18 lead generation ideas that prioritize quality over quantity

Looking for some growth inspiration? These lead generation ideas will help you build demand and interest with your target market.

Business to consumer Social media Business to business SaaS Content marketing Customer experience

A B2B content marketing strategy that generates real business results

Consider this the ultimate guide to developing, championing, and executing a B2B content marketing strategy that generates real business results.

Marketing automation Customer journey Email marketing SaaS marketing Customer experience Business to consumer Ecommerce SaaS

How to create a welcome email series that increases revenue

You only have one chance to make a lasting first impression, ensure your new customer welcome emails aren’t letting you down.

Email marketing Ecommerce Personalization Customer journey

6 ways to improve your abandoned cart emails, plus best-in-class examples

Abandoned carts are part of doing business online, but that doesn’t mean we can’t take steps to recover them. In this blog, we share abandoned cart email strategies and examples, along with tips and tricks for checkout success.

Growth SaaS Growth hacking SaaS marketing Trends

Why product-led sales is taking over the SaaS space

Product led vs. sales led growth is an on-going debate in the SaaS community. But it’s becoming increasingly clear that the answer is most likely both.

Business to business Marketing automation Customer journey SaaS Growth Product-led growth SaaS marketing

The ultimate guide to SaaS customer onboarding

Exploring what a remarkable SaaS onboarding experience looks like, the phases of onboarding, and metrics that matter.

Customer data platform Business to business Analytics SaaS

Everything you need to know about customer data platforms (CDP)

Let’s start from scratch. Learn what a customer data platform is, as we then explore the benefits it will have to your business

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

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Tech Manager

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