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The complete guide to marketing terms, acronyms, and definitions

11 communities for startup founders and leaders

Startup communities are treasure troves of inspiration, creativity and networking. We’ve rounded up the best 11 communities that will help you to get your startup off the ground and growing.

Is product-led growth the right strategy for your SaaS?

The ultimate product-led growth deep dive including a definition, benefits, and how to start implementing product-led growth in your business.

12 proven strategies to reduce churn

Churn is the common enemy of all SaaS and B2B businesses. These 12 proven strategies will help you reduce churn to improve the health of your business. Plus, we explore the different types of churn and how to calculate them.

Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

9 of the best swag bag ideas, plus trends to jump on

Boost employee engagement, build brand awareness and strengthen client relations with branded swag bags. Whether your company is SaaS, B2B or a startup, we have plenty of swag bag ideas to share.

10 best landing page builders, plus tips for optimization

A landing page builder takes the hard work out of creating landing pages that convert. We’ve rounded up the 10 best tools to help you find the best-fit tool for your business.

10 best customer data platforms, plus features to look for

The search for the best-fit customer data platform (CDP) can be hard. We’ve rounded up the 10 best CDPs and the features to look for.

A three-step guide to improving customer loyalty and improving retention

One of the easiest ways to increase profits, improve sales success and ensure sustainable growth is to increase customer loyalty. We’ll tell you how.