Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Author Meagan Philpot

Meagan Philpot

Essential dashboards for SaaS businesses

7 essential dashboards for SaaS businesses

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Create custom SaaS dashboards with Ortto. Gain meaningful snapshots of all key business functions and make better, data-driven decisions with these top SaaS dashboards.

Essential Dashboards for SaaS Businesses - Ortto Insights

Ellie Wiseman

Segment data to personalize journeys

How to use data from Segment to personalize customer journeys

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

How to use Segment with Ortto? Connect your customer data from Segment to trigger personalized email and SMS communications in Ortto.

Use Segment data to personalize customer journeys

How to use Segment with Ortto - Ortto

How the best B2B companies are using SMS

SMS is not only for B2C. We speak to leading B2B marketing professionals to find out how they are embracing SMS across the sales funnel. 

Learn How the Best B2B Companies are Using SMS

Chloe Schneider

Head of Content @ Ortto

modern data stack

How to build a modern data stack

The modern data stack (MDS) is a suite of tools that create a success ecosystem. But too many businesses are still left struggling when it comes to creating value from their data. A modern data stack is the first step to solving the problem. 

How to Build Modern Data Stack - Learn with Ortto

data points to personalize saas nurture journey

6 data points you should be using to personalize SaaS nurture journeys

Take a data-driven approach to SaaS lead nurturing with Ortto. If you’re a SaaS marketer, you will know how important personalization is when it comes to lead nurturing. 

personalize saas nurture journey

Data Points to Use in Your SaaS Lead Nurture Journey

Consolidate your marketing stack

6 steps to take to consolidate your martech stack

Building a martech stack takes time. Create a cohesive and data-driven experience for your customers by consolidating your data. We’ll tell you how. 

Building a martech stack - Ortto 

nurture playbooks

5 steps to building a nurture playbook for ebook downloads

Make the most of every sales opportunity by entering leads who have downloaded your ebook into a nurture playbook. 

lead nurture playbook

Lead nurturing playbooks - Ortto

What is first party data

8 strategies to help you track more first-party customer data

What is first party data? With the death of cookies looming, collecting first-party data has never been so important. These 8 strategies will help you track more first-party data.

Track more first-party data - Ortto 

What is first party data - Ortto

should i gate my content?

To gate or not to gate: The pros and cons of gating your content

The gated vs. ungated content debate is big among marketers. In this blog, we will discuss the pros and cons for gating content, as well as key considerations.

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