Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Ellie Wiseman

product engagement score

How to create a product engagement score

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

With Ortto’s Scores feature, you can create a product engagement score that gives you visibility on how users are interacting with your product at any given time.

What is a product engagement score?

Travis Hazlewood

audit email deliverabilty

How to audit your email deliverability wins and losses

Ortto's Head of Email Deliverability, Travis Hazlewood, talks about how to conduct an audit of your email deliverability (+ free downloadable workbook).

audit email deliverability

how to score customer health

How to create a customer health score that measures customers’ overall experience with your brand

With Ortto’s Scores feature, you can create a customer health score that measures customers’ overall experience with your brand.

Customer Health Score: Measure Success with Ortto

Author Meagan Philpot

Meagan Philpot

Lead scoring software

We found the 10 best lead scoring platforms 

Here are the top 10 lead scoring platforms that will help you identify and prioritize qualified leads and improve conversions. 

Top lead scoring platforms - Ortto 

Chloe Schneider

Head of Content @ Ortto

what is lead scoring 

The guide to lead scoring in SaaS and B2B

Lead scoring is the process of assigning a numerical score to each new lead to assess the likelihood of conversion. Identifying the highest quality leads is crucial to prioritizing marketing and sales team’s time and effort. 

what is lead scoring

Guide to Lead Scoring in SaaS & B2B - Insights by Ortto

customer feedback popup

3 popup templates that will generate more customer feedback

By embedding customer feedback popups into your site, store, or app, you can generate more customer feedback. Here are 3 popup templates to get started with.

Customer feedback popups - Ortto 

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

B2B Marketing Tips for 2023 That Need To Be On Your Radar

ai in marketing trends

5 ways AI will evolve within marketing in 2023, according to marketers

We asked marketers across different industries for their predictions of how AI will evolve and redefine marketing trends in 2023. Here's what we found.

ai in marketing

5 Ways AI Will Evolve Marketing & Redefine Trends for 2023 | Ortto

recover lost leads

How to reengage SaaS users whose trial has expired 

Re-engage inactive SaaS users easily. Regain control and recover lost leads with a reengagement campaign for users whose trial has expired. These templates and tips are effective and easy to implement. 

Try Ortto today