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Customer lifetime value formula
5 ways to increase customer lifetime value

Want to acquire and retain highly valuable customers? You’ll need to get your head around customer lifetime value.

Machine learning marketing automation
How machine learning can help marketers today

Machine learning will power up your marketing plan, taking data rich information and turning it into insights and learnings to better your business.

youtube ads strategy
6 YouTube advertising ideas for ecommerce brands

Looking to freshen up your YouTube channel or simply need a few ideas to get your playlists sorted. It’s covered here.

personalized content
3 types of personalized content, plus how to get started today

Personalizing content is one of the most effective ways to increase engagement. In fact, 72% of customers will only engage with personalized messaging*. Here, we explore what content personalization is, why it matters, and how you can get started today.

AI Marketing
6 simple steps to making AI part of your marketing strategy today

Marketers have a lot to gain from AI. In this ultimate guide, we’ll detail the applications available now, what AI marketing may look like in the future, and how your company can embrace the change.

increase open email rate
Five proven tips to increase email open rates

Five proven tips to increase email open rate. From subject lines to email content, find out how other online businesses have increased their open rates long-term.

 Customer experience statistics
66 customer experience statistics you need to know

Customer experience matters, especially in 2022! Here are 66 customer experience statistics that will actually help your business.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager