Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

zero-party data

How to get more zero-party data and leverage it for growth

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

 Learn more about what zero-party data is, why businesses need it, and how to get more of it and leverage it for growth. 

Zero-Party Data & Leverage it for Growth - Ortto Insights

Ellie Wiseman

customer.io alternatives

Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

We’ve rounded up 8 Customer.io alternatives that may be a better Marketing Automation Platform for your business. Here are the Customer.io alternatives.

Customer.io alternatives | 8 Marketing Automation Platforms

value realization in saas

5 strategies for driving customer value realization in SaaS

Customer value realization lies at the core of every SaaS business. Here are 5 strategies to drive value realization so you can increase retention and expansion.

Customer value realization - Ortto 

re-engage inactive subscribers

7 ways to re-engage your subscriber list

Re-engaging inactive subscribers is easier – and less costly – than acquiring new ones. Here are 7 strategies for re-engaging inactive subscribers.

Re-engage inactive email subscribers - Ortto 

Author Meagan Philpot

Meagan Philpot

Artificial Intelligence In Email Marketing

8 ways to use AI in email marketing

Boost your email marketing strategy using the powerful capabilities of artificial intelligence. Artificial Intelligence can reshape your email marketing strategy by automating tasks at scale using real-time data.

Artificial Intelligence In Email Marketing - Ortto 

Lead magnet ideas 

9 effective lead magnet ideas

Lead magnets ideas to increase customer acquisition. They help you generate first-party data, feed a hungry funnel, and prove your worth. In this blog, we’ll explore effective lead magnet ideas. 

lead magnet ideas

Effective Lead Magnets Ideas: Attract Leads with Ortto

Jenna Bunnell

Top 9 SaaS customer support tips

9 best ways to enhance SaaS customer support

SaaS customer support tips for client success. Great customer support is crucial for a successful SaaS business and can set you apart from the crowd when done right.

SaaS customer support tips - Ortto 

Salesforce integrations for sales and marketing

best salesforce integrations for sales and marketing

9 must-have Salesforce integrations for sales and marketing

Ensure your sales and marketing teams are using Salesforce efficiently by integrating with these SaaS tools.

best salesforce integrations

Salesforce integrations for sales and marketing - Ortto 

cold email personalization

How to personalize automated prospecting emails 

Warm up your cold emails to prospects using personalization. In this blog, we’ll show you how different data points can be used in automated prospecting emails to increase your return. 

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