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Product news Business to business Business to consumer Ecommerce SaaS SaaS marketing Growth

7 creative ways to turn unknown visitors into known users

There are plenty of opportunities to turn unknown users into known users – you just need to know how. Here are 7 creative ideas to get you started.

SaaS marketing SaaS Content marketing Growth

How to build your early-stage SaaS marketing team

SaaS marketing is unique, and leaders need a specific set of skills on their team to get moving quickly. In this guide, we’ll share insights from SaaS marketing leaders on who to hire first, what to look for in a new hire, and more.

Business to business SaaS SaaS marketing Growth Growth hacking

The 7-step growth hacking framework you need

Growth hacking is more about the process than the tactics. Armed with a solid framework, your growth hacking strategies will be primed for success.

SaaS marketing Email marketing Content marketing SaaS Business to consumer Business to business

10 newsletter best practices every marketer should follow

Want to grow your audience, increase open rates and click through rates, and make more meaningful connections? Start with these email newsletter best practices.

OrttoMates

Meet Ortto's Head of SEO, Javier

It all starts with our team of talented, curious and creative individuals. Our OrttoMates profiles shine a light on the people behind the product, plus an exclusive look at all those involved in driving the success of Ortto.

Business to business SaaS Growth Growth hacking Product-led growth

11 communities for startup founders and leaders

Startup communities are treasure troves of inspiration, creativity and networking. We’ve rounded up the best 11 communities that will help you to get your startup off the ground and growing.

SaaS SaaS marketing Growth Growth hacking Product-led growth

12 proven strategies to reduce churn

Churn is the common enemy of all SaaS and B2B businesses. These 12 proven strategies will help you reduce churn to improve the health of your business. Plus, we explore the different types of churn and how to calculate them.

Analytics SaaS marketing Ecommerce Business to consumer Business to business Email marketing

Everything you need to know about UTM parameters

If you know how to use them, UTM parameters tell a compelling story about your website visitors. Armed with this knowledge, you can maximize your marketing ROI.

Business to business Business to consumer SaaS SaaS marketing Customer experience

9 of the best swag bag ideas, plus trends to jump on

Boost employee engagement, build brand awareness and strengthen client relations with branded swag bags. Whether your company is SaaS, B2B or a startup, we have plenty of swag bag ideas to share.

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”

Mica Shtewi

—

Tech Manager

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