Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Chloe Schneider

Head of Content @ Ortto

what is lead scoring 

The guide to lead scoring in SaaS and B2B

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Lead scoring is the process of assigning a numerical score to each new lead to assess the likelihood of conversion. Identifying the highest quality leads is crucial to prioritizing marketing and sales team’s time and effort. 

what is lead scoring

Guide to Lead Scoring in SaaS & B2B - Insights by Ortto

Ellie Wiseman

customer feedback popup

3 popup templates that will generate more customer feedback

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

By embedding customer feedback popups into your site, store, or app, you can generate more customer feedback. Here are 3 popup templates to get started with.

Customer feedback popups - Ortto 

Author Meagan Philpot

Meagan Philpot

B2B marketing tips for 2023

9 B2B marketing tips that deserve your attention for 2023

Stay afloat in a looming economic downturn by refreshing your B2B marketing strategy for 2023. We asked B2B professionals what they are focussing on. 

B2B Marketing Tips for 2023 That Need To Be On Your Radar

ai in marketing trends

5 ways AI will evolve within marketing in 2023, according to marketers

We asked marketers across different industries for their predictions of how AI will evolve and redefine marketing trends in 2023. Here's what we found.

ai in marketing

5 Ways AI Will Evolve Marketing & Redefine Trends for 2023 | Ortto

recover lost leads

How to reengage SaaS users whose trial has expired 

Re-engage inactive SaaS users easily. Regain control and recover lost leads with a reengagement campaign for users whose trial has expired. These templates and tips are effective and easy to implement. 

Re engage inactive saas users - Ortto 

B2C Dashboards

The 7 essential dashboards every B2C needs

B2C dashboards will help you keep tabs on what’s important. Here are 7 dashboards to get you started. 

B2C Dashboards by Ortto: Monitor Performance

braze alternatives

Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

If you’re looking for Braze alternatives, we have rounded up 9 vendors that may be a better fit for your business.

Braze Alternatives - Marketing Automation Platforms

10 best zaps to build with Ortto

9 best zaps to build with Ortto

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

Zapier automations enable B2B and SaaS businesses to automate workflows to boost productivity. Here are 9 examples of smart Zapier builds with Ortto.

10 best Zaps to build with Ortto

9 best Zapier automations to build with Ortto

The 7 must-have dashboards for every B2B

Drive results and gain accurate insights about your clients with these seven B2B dashboard types. As the house for all of your metrics and KPI tracking, dashboards are the trusty sidekick that every B2B professional needs.

Try Ortto today