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14 ecommerce metrics to track now

Ecommerce Metrics


  • Introduction
  • Measuring ecommerce metrics
  • Difference between ecommerce metrics and KPIs
  • How often should I be checking ecommerce metrics?
  • Ecommerce metrics and KPI's
  • Conversion rate
  • Gross margin
  • Average profit margin
  • Average order value (AOV)
  • Cost per acquisition (CAC)
  • Cart abandonment rate
  • Checkout abandonment rate
  • Customer lifetime value (CLV)
  • Customer retention rate (CRR)
  • Website activity metrics
  • Net promoter score (NPS)
  • Email marketing metrics 
  • Refund and return rate
  • Social media engagement
  • Show off your metrics


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