The Pulse

The Pulse

The Pulse

Top picks

Not-for-Profit

Nonprofits: How to Get Board Buy-In for Marketing Automation (With Numbers That Matter)

Not-for-Profit

Beyond Mailchimp: What Nonprofits Should Look for in Marketing Automation

AI and machine learning

Ortto MCP: Connect AI to your customer data for smarter insights

AI and machine learning

Ortto MCP: Connect AI to your customer data for smarter insights

Recent

View all

Recent

View all

Not-for-Profit

Do Nonprofits Really Need a CDP in 2026? (Spoiler: Yes, But Not the Way You Think)

Tech / SaaS

How Ortto Helps Tech Companies Reduce Churn with Unified Customer Data

Email Strategy

How inbox AI summaries is changing marketing forever

Personalization

What Marketers Get Wrong About Email Personalization (and How to Fix It)

Marketing

The future of email: What could the inbox look like in the next 5 years?

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Popular articles

Not-for-Profit

Do Nonprofits Really Need a CDP in 2026? (Spoiler: Yes, But Not the Way You Think)

Tech / SaaS

How Ortto Helps Tech Companies Reduce Churn with Unified Customer Data

Email Strategy

How inbox AI summaries is changing marketing forever

AI and machine learning

View all

AI and machine learning

View all

Trend spotting: B2B marketers on the things that matter in 2025
Paint by numbers: Three things data-driven marketers are doing to prepare for 2025
Lock and key: The future of data privacy in AI-driven marketing

Content marketing

View all

Content marketing

View all

Prep work: Email marketing calendar and checklist template for 2025
The constant student: 14 marketing websites worth bookmarking
Leading edge: How to improve your ROI on webinars

Customer experience

View all

Customer experience

View all

Data in action: 3 ways to personalize automated emails
You had me at hello: How to set up an effective welcome email series
What is a CDP? Customer data platforms explained

Data and analytics

View all

Data and analytics

View all

The Pulse check: Lessons from marketers using AI in decision making
Trend spotting: B2B marketers on the things that matter in 2025
Paint by numbers: Three things data-driven marketers are doing to prepare for 2025

Email marketing

View all

Email marketing

View all

Data in action: 3 ways to personalize automated emails
Prep work: Email marketing calendar and checklist template for 2025
The go-tos: 5 expert-recommended email deliverability blogs

Lifecycle marketing

View all

Lifecycle marketing

View all

Number crunch: Your guide to monitoring and improving email metrics
Data in action: 3 ways to personalize automated emails
You had me at hello: How to set up an effective welcome email series

Marketing automation

View all

Marketing automation

View all

The future of email: What could the inbox look like in the next 5 years?
How AI is transforming marketing automation: A look at Ortto’s latest AI features
Lights on: Off-season tips for email marketers

Marketing operations

View all

Marketing operations

View all

Expert in the inbox: Your email deliverability questions, answered
Prep work: Email marketing calendar and checklist template for 2025
Lock and key: The future of data privacy in AI-driven marketing

Marketing strategy

View all

Marketing strategy

View all

What Marketers Get Wrong About Email Personalization (and How to Fix It)
The future of email: What could the inbox look like in the next 5 years?
How AI is transforming marketing automation: A look at Ortto’s latest AI features

Not-for-Profit

View all

Not-for-Profit

View all

Support the People Who Support You: Part 5 of the Ortto for Fundraisers series
Launch Journeys That Run While You Focus Elsewhere: Part 4 of the Ortto for Fundraisers series
Build Audiences Once, Use Them Everywhere: Part 3 of the Ortto for Fundraisers series

Omnichannel marketing

View all

Omnichannel marketing

View all

Myth-busting: You don’t need to panic about email open tracking on Gmail. Here’s why
Twice as nice: Guide to double opt-in for email marketing
Better together: Top SaaS communities for networking and inspiration

Personalization

View all

Personalization

View all

Trend spotting: B2B marketers on the things that matter in 2025
Ebook: The complete guide to email deliverability
Stacked: 43 powerful SaaS tools for startups and scaleups

Product-led growth

View all

Product-led growth

View all

Know your customer: Understanding advanced analytics in SaaS marketing
Better together: 12 startup communities worth joining
Leading edge: How to improve your ROI on webinars

Retention

View all

Retention

View all

Customer-first: Why customer centricity is essential to business
Building on trust: The link between email deliverability and retention
Action plan: How to improve your NPS score

Recent

View all

Recent

View all

Audience Segmentation for SaaS: The Complete 2026 Guide
Make Decisions With Clarity, Not Guesswork: Part 6 of the Ortto for Fundraisers series
Support the People Who Support You: Part 5 of the Ortto for Fundraisers series
Subscribe to The Pulse for insights and analysis on the world’s top SaaS brands.