The Pulse

The Pulse

The Pulse

Top picks

NPS score

Retention

Action plan: How to improve your NPS score

Customer experience

Net Promoter Score (NPS): How it works and best practices

Marketing automation

Foundations: Four automated lifecycle campaigns every SaaS needs

Marketing automation

Foundations: Four automated lifecycle campaigns every SaaS needs

Recent

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Recent

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Lifecycle marketing

First impressions count: The ultimate guide to SaaS onboarding

AI and machine learning

The Pulse check: Lessons from marketers using AI in decision making

B2B marketing trends

Marketing strategy

Trend spotting: B2B marketers on the things that matter in 2025

Sales-qualified leads

Marketing strategy

Sales-qualified leads (SQL): What they are and how they’re identified

Double opt-in

Marketing operations

Twice as nice: Guide to double opt-in for email marketing

revenue generation

Marketing automation

Playing catch: Experts share revenue generation strategies

Popular articles

Lifecycle marketing

First impressions count: The ultimate guide to SaaS onboarding

AI and machine learning

The Pulse check: Lessons from marketers using AI in decision making

B2B marketing trends

Marketing strategy

Trend spotting: B2B marketers on the things that matter in 2025

AI and machine learning

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AI and machine learning

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Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

Enhancing your marketing strategy with AI: Real-world examples and best practices

Trend spotting: B2B marketers on the things that matter in 2025

Content marketing

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Content marketing

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Competitive content: Why this marketing director is “building a newsroom inside a marketing department”

Playing the long game: How this company is nurturing customers of the future

Copy that: Unique tips for writing top-performing marketing emails

Customer experience

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Customer experience

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From insights to action: Why user research is “the single most important thing you can do”

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

From acquisition to activation: Marketing leaders discuss retention-first approaches to growth

Data and analytics

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Data and analytics

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“The focus is always relevance”: How data can drive personalized experiences at scale

Strategies for success: 9 marketers share their top tips for data-driven marketing

From chaos to clarity: The biggest challenges in data-driven marketing and how to overcome them

Email marketing

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Email marketing

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Foundations: Four automated lifecycle campaigns every SaaS needs

Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

Twice as nice: Guide to double opt-in for email marketing

Lifecycle marketing

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Lifecycle marketing

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Lifecycle marketing lessons: 10 marketers discuss overcoming lifecycle marketing challenges

“Marketing is an art and a science”: Why empathy is the key to building successful email nurture campaigns

Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey

Marketing automation

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Marketing automation

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Building your martech stack: Why the customer experience should be at the forefront of technology decisions

Foundations: Four automated lifecycle campaigns every SaaS needs

Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns

Marketing operations

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Marketing operations

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“You’re only as good as your data”: A Lifecyle Operations Manager on building an inbound marketing function from scratch

Stacked: Ultimate guide to NPS software

Rethinking MQLs: Ultimate guide to marketing qualified leads in 2025

Marketing strategy

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Marketing strategy

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“Why are we doing this?”: A marketing director on the three questions that should underpin every strategy

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

Data-driven decision-making: The importance of data literacy in modern marketing

Omnichannel marketing

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Omnichannel marketing

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Lookalike audiences: How lookalike audiences work and best practices

Push it: The marketer's guide to push notifications

Goal getters: How to set and track customer support goals in 2024

Personalization

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Personalization

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“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

First impressions count: The ultimate guide to SaaS onboarding

Product-led growth

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Product-led growth

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A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world

Foundations: Four automated lifecycle campaigns every SaaS needs

First impressions count: The ultimate guide to SaaS onboarding

Retention

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Retention

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From acquisition to activation: Marketing leaders discuss retention-first approaches to growth

The retention mindset: How growth marketers can pivot from acquisition to retention for sustainable growth

Stacked: Ultimate guide to NPS software

Startup marketing

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Startup marketing

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Lessons from a one-person marketing team: How this marketing manager makes a little go a long way

Balancing act: Expert advice on prioritizing marketing efforts

"It's about getting creative": Achieving remarkable results on a limited marketing budget

Recent

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Recent

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Listen in: The role of customer feedback in shaping SaaS product roadmaps

“Never miss a chance to reward a prospect or customer”: One marketer's blueprint for lifecycle marketing campaigns

Lifecycle marketing lessons: 10 marketers discuss overcoming lifecycle marketing challenges

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