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Personalization

What Marketers Get Wrong About Email Personalization (and How to Fix It)

Personalization

What Marketers Get Wrong About Email Personalization (and How to Fix It)

Personalization

What Marketers Get Wrong About Email Personalization (and How to Fix It)

Personalization

What Marketers Get Wrong About Email Personalization (and How to Fix It)

Marketing

The future of email: What could the inbox look like in the next 5 years?

Marketing

The future of email: What could the inbox look like in the next 5 years?

Marketing

The future of email: What could the inbox look like in the next 5 years?

Marketing

The future of email: What could the inbox look like in the next 5 years?
Email deliverability tools

Email marketing

The go-tos: 5 expert-recommended email deliverability blogs
Email deliverability tools

Email marketing

The go-tos: 5 expert-recommended email deliverability blogs
Email deliverability tools

Email marketing

The go-tos: 5 expert-recommended email deliverability blogs
Email deliverability tools

Email marketing

The go-tos: 5 expert-recommended email deliverability blogs

Recent

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Recent

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Recent

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Recent

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Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Email marketing

Ebook: The complete guide to email deliverability

Email marketing

Ebook: The complete guide to email deliverability

Email marketing

Ebook: The complete guide to email deliverability

Email marketing

Ebook: The complete guide to email deliverability
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers

AI and machine learning

The Pulse check: Lessons from marketers using AI in decision making

AI and machine learning

The Pulse check: Lessons from marketers using AI in decision making

AI and machine learning

The Pulse check: Lessons from marketers using AI in decision making

AI and machine learning

The Pulse check: Lessons from marketers using AI in decision making
B2B marketing trends

Marketing strategy

Trend spotting: B2B marketers on the things that matter in 2025
B2B marketing trends

Marketing strategy

Trend spotting: B2B marketers on the things that matter in 2025
B2B marketing trends

Marketing strategy

Trend spotting: B2B marketers on the things that matter in 2025
B2B marketing trends

Marketing strategy

Trend spotting: B2B marketers on the things that matter in 2025
Sales-qualified leads

Marketing strategy

Sales-qualified leads (SQL): What they are and how they’re identified
Sales-qualified leads

Marketing strategy

Sales-qualified leads (SQL): What they are and how they’re identified
Sales-qualified leads

Marketing strategy

Sales-qualified leads (SQL): What they are and how they’re identified
Sales-qualified leads

Marketing strategy

Sales-qualified leads (SQL): What they are and how they’re identified

Popular articles

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Marketing

How AI is transforming marketing automation: A look at Ortto’s latest AI features

Email marketing

Ebook: The complete guide to email deliverability

Email marketing

Ebook: The complete guide to email deliverability

Email marketing

Ebook: The complete guide to email deliverability
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers
Off-season emails

Email marketing

Lights on: Off-season tips for email marketers

AI and machine learning

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AI and machine learning

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AI and machine learning

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Mastering AI marketing: A complete guide to making AI a part of your marketing strategy
Mastering AI marketing: A complete guide to making AI a part of your marketing strategy
Mastering AI marketing: A complete guide to making AI a part of your marketing strategy
Lock and key: The future of data privacy in AI-driven marketing
Lock and key: The future of data privacy in AI-driven marketing
Lock and key: The future of data privacy in AI-driven marketing
Structured vs. unstructured data: What marketers need to know
Structured vs. unstructured data: What marketers need to know
Structured vs. unstructured data: What marketers need to know

Content marketing

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Content marketing

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Content marketing

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Copy that: Unique tips for writing top-performing marketing emails
Copy that: Unique tips for writing top-performing marketing emails
Copy that: Unique tips for writing top-performing marketing emails
Number crunch: Your guide to monitoring and improving email metrics
Number crunch: Your guide to monitoring and improving email metrics
Number crunch: Your guide to monitoring and improving email metrics
Playing the long game: How this company is nurturing customers of the future
Playing the long game: How this company is nurturing customers of the future
Playing the long game: How this company is nurturing customers of the future

Customer experience

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Customer experience

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Customer experience

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Stacked: Ultimate guide to NPS software
Stacked: Ultimate guide to NPS software
Stacked: Ultimate guide to NPS software
Listen in: The role of customer feedback in shaping SaaS product roadmaps
Listen in: The role of customer feedback in shaping SaaS product roadmaps
Listen in: The role of customer feedback in shaping SaaS product roadmaps
From acquisition to activation: Marketing leaders discuss retention-first approaches to growth
From acquisition to activation: Marketing leaders discuss retention-first approaches to growth
From acquisition to activation: Marketing leaders discuss retention-first approaches to growth

Data and analytics

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Data and analytics

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Data and analytics

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Trend spotting: B2B marketers on the things that matter in 2025
Trend spotting: B2B marketers on the things that matter in 2025
Trend spotting: B2B marketers on the things that matter in 2025
What is a CDP? Customer data platforms explained
What is a CDP? Customer data platforms explained
What is a CDP? Customer data platforms explained
Stacked: Ultimate guide to NPS software
Stacked: Ultimate guide to NPS software
Stacked: Ultimate guide to NPS software

Email marketing

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Email marketing

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Email marketing

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Ebook: The complete guide to email deliverability
Ebook: The complete guide to email deliverability
Ebook: The complete guide to email deliverability
Deliverability toolbox: How to use Google’s Postmaster Tool
Deliverability toolbox: How to use Google’s Postmaster Tool
Deliverability toolbox: How to use Google’s Postmaster Tool
Twice as nice: Guide to double opt-in for email marketing
Twice as nice: Guide to double opt-in for email marketing
Twice as nice: Guide to double opt-in for email marketing

Lifecycle marketing

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Lifecycle marketing

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Lifecycle marketing

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Lights on: Off-season tips for email marketers
Lights on: Off-season tips for email marketers
Lights on: Off-season tips for email marketers
The constant student: 14 marketing websites worth bookmarking
The constant student: 14 marketing websites worth bookmarking
The constant student: 14 marketing websites worth bookmarking
Deliverability toolbox: How to use Google’s Postmaster Tool
Deliverability toolbox: How to use Google’s Postmaster Tool
Deliverability toolbox: How to use Google’s Postmaster Tool

Marketing automation

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Marketing automation

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Marketing automation

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How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features
Lights on: Off-season tips for email marketers
Lights on: Off-season tips for email marketers
Lights on: Off-season tips for email marketers
The Pulse check: Lessons from marketers using AI in decision making
The Pulse check: Lessons from marketers using AI in decision making
The Pulse check: Lessons from marketers using AI in decision making

Marketing operations

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Marketing operations

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Marketing operations

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Rethinking MQLs: Ultimate guide to marketing qualified leads in 2025
Rethinking MQLs: Ultimate guide to marketing qualified leads in 2025
Rethinking MQLs: Ultimate guide to marketing qualified leads in 2025
The constant student: 14 marketing websites worth bookmarking
The constant student: 14 marketing websites worth bookmarking
The constant student: 14 marketing websites worth bookmarking
Deliverability toolbox: How to use Google’s Postmaster Tool
Deliverability toolbox: How to use Google’s Postmaster Tool
Deliverability toolbox: How to use Google’s Postmaster Tool

Marketing strategy

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Marketing strategy

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Marketing strategy

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What Marketers Get Wrong About Email Personalization (and How to Fix It)
What Marketers Get Wrong About Email Personalization (and How to Fix It)
What Marketers Get Wrong About Email Personalization (and How to Fix It)
The future of email: What could the inbox look like in the next 5 years?
The future of email: What could the inbox look like in the next 5 years?
The future of email: What could the inbox look like in the next 5 years?
How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features

Omnichannel marketing

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Omnichannel marketing

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Omnichannel marketing

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Lock and key: The future of data privacy in AI-driven marketing
Lock and key: The future of data privacy in AI-driven marketing
Lock and key: The future of data privacy in AI-driven marketing
Lookalike audiences: How lookalike audiences work and best practices
Lookalike audiences: How lookalike audiences work and best practices
Lookalike audiences: How lookalike audiences work and best practices
Capture widgets: Templates, use cases, and best practices
Capture widgets: Templates, use cases, and best practices
Capture widgets: Templates, use cases, and best practices

Personalization

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Personalization

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Personalization

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Ebook: The complete guide to email deliverability
Ebook: The complete guide to email deliverability
Ebook: The complete guide to email deliverability
Trend spotting: B2B marketers on the things that matter in 2025
Trend spotting: B2B marketers on the things that matter in 2025
Trend spotting: B2B marketers on the things that matter in 2025
“The focus is always relevance”: How data can drive personalized experiences at scale
“The focus is always relevance”: How data can drive personalized experiences at scale
“The focus is always relevance”: How data can drive personalized experiences at scale

Product-led growth

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Product-led growth

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Product-led growth

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Customer acquisition: How to build a winning strategy
Customer acquisition: How to build a winning strategy
Customer acquisition: How to build a winning strategy
A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world
A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world
A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world
Better together: Top SaaS communities for networking and inspiration
Better together: Top SaaS communities for networking and inspiration
Better together: Top SaaS communities for networking and inspiration

Retention

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Retention

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Retention

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Stacked: Ultimate guide to NPS software
Stacked: Ultimate guide to NPS software
Stacked: Ultimate guide to NPS software
From acquisition to activation: Marketing leaders discuss retention-first approaches to growth
From acquisition to activation: Marketing leaders discuss retention-first approaches to growth
From acquisition to activation: Marketing leaders discuss retention-first approaches to growth
Action plan: How to improve your NPS score
Action plan: How to improve your NPS score
Action plan: How to improve your NPS score

Startup marketing

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Startup marketing

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Startup marketing

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Mastering the marketing funnel: Stages and strategies for growth
Mastering the marketing funnel: Stages and strategies for growth
Mastering the marketing funnel: Stages and strategies for growth
Customer acquisition: How to build a winning strategy
Customer acquisition: How to build a winning strategy
Customer acquisition: How to build a winning strategy
Lessons from a one-person marketing team: How this marketing manager makes a little go a long way
Lessons from a one-person marketing team: How this marketing manager makes a little go a long way
Lessons from a one-person marketing team: How this marketing manager makes a little go a long way

Recent

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Recent

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Recent

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Recent

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What Marketers Get Wrong About Email Personalization (and How to Fix It)
What Marketers Get Wrong About Email Personalization (and How to Fix It)
What Marketers Get Wrong About Email Personalization (and How to Fix It)
What Marketers Get Wrong About Email Personalization (and How to Fix It)
The future of email: What could the inbox look like in the next 5 years?
The future of email: What could the inbox look like in the next 5 years?
The future of email: What could the inbox look like in the next 5 years?
The future of email: What could the inbox look like in the next 5 years?
How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features
How AI is transforming marketing automation: A look at Ortto’s latest AI features
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Autopilot is now Ortto.

Ortto® is a registered trademark.

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SMS marketing

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Popups, forms & surveys

Scoring

Checkmate tracking

Transactional email

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Ortto for Salesforce

Ortto for Shopify

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Partners

Contact us

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Developer docs

Case studies

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Product updates

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Ortto for

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All templates

Integrations

Salesforce

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Autopilot is now Ortto.

Ortto® is a registered trademark.

Terms

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GDPR

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