What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Unified customer data

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Real-time insights

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Beautiful emails

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Built to scale

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Morgan, welcome back!

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Stay tuned for more great content.

Explore advanced features

How Ortto helps you grow

Built for growing teams to move fast—nurture leads, onboard customers, and drive repeat sales with ease.

Automate smarter

Build nurture journeys that actually convert.

Unified customer data

One view of every customer, lead, or contact.

Real-time insights

Understand what’s working, and what’s not.

Beautiful emails

Do more with 100s of easy-to-edit templates.

Built to scale

Get started fast and grow without devs.

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Built for growing businesses like yours

Trusted by SaaS, ecommerce, fintech, and nonprofits, Ortto Starter is the easiest way to level up your marketing automation.

Built for growing businesses like yours

Trusted by SaaS, ecommerce, fintech, and nonprofits, Ortto Starter is the easiest way to level up your marketing automation.

Built for growing businesses like yours

Trusted by SaaS, ecommerce, fintech, and nonprofits, Ortto Starter is the easiest way to level up your marketing automation.

Lightweight, powerful, flexible

Perfect for lean marketing teams and high-growth startups.

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Designed to support SaaS, ecommerce, fintech, and more.

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Lightweight, powerful, flexible
Perfect for lean marketing teams and high-growth startups.
Built for your industry
Designed to support SaaS, ecommerce, fintech, and more.
Launch in hours, not weeks
Onboarding is simple, so you can get started right away.