What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Explore advanced features

How Ortto helps you grow

Marketing automation without the weight. Ortto Starter is fast, easy, and built to scale with you.

Unified customer data

One view of every customer, lead, or contact.

Built-in insights

See what’s working and what’s not.

Beautiful, effective emails

100's of templates and no design required.

No bloat. No devs needed.

Just powerful tools that scale with you.

Automate smarter

Build nurture journeys that actually convert.

People enter when

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Built for growing businesses like yours

Whether you're just getting started or scaling fast, Ortto Starter gives you everything you need—and nothing you don't.

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Whether you're just getting started or scaling fast, Ortto Starter gives you everything you need—and nothing you don't.

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Lean, mean marketing machine
Ideal for solo marketers, small teams, and high-growth startups.
Used by SaaS, eComm, fintech & NFPs
Proven results across industries, with workflows tailored to each.
Onboard fast, launch faster
Get up and running in hours, not weeks.