What are push notifications?

Push notifications are the messages that appear on our devices to let users know about an event or action they need to take. For marketing, push notifications have been a powerful tool to promote products, announce sales and engage with customers in a very natural way.

How can push notifications be used in marketing?

Push notifications are a great way for marketers to engage their audiences with timely messages. With push notification software you have the ability to launch small, targeted campaigns using personalized messaging. As a result, marketers can send push messages that are customized to different groups of users based on whatever stage they are at in the customer journey. For example, a reminder to users on a SaaS product free trial that it is about to expire or people with house insurance who are eligible for a new discount when they bundle more products in their policy.

What are the benefits of using push notifications in marketing?

Push notifications can assist all of the key goals in marketing. They can increase your reach, drive engagement, improve retention rates, drive conversions and generate revenue. The targeted, personalized nature of the messages - which can include direct links to products or special offers based on past behavior with businesses - helps you to build relationships with customers. Deliver the right messages at the right time with push notifications.

How can I track the success rate of Ortto’s push notification tools?

Ortto’s Push software reporting and analytics functions help you to track the success of any Push campaigns you run. All the metrics you need - open, click-through, conversion, overall engagement and retention - are collated together in one platform.

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Built for humans, not just power users.

Why product people love Ortto

Built by and for startup teams, Ortto gives you everything you need to automate without duct tape, bloat, or mystery pricing.

Built for startups

Get started fast, grow into advanced features.

All-in-one simplicity

CDP, automation, email, and reporting, together.

You own your data

No walled gardens, no lock-in.

Beautiful UX

Built for humans, not just power users.

People enter when

Subscribed to newsletter

Display popup

Welcome subscribers

Morgan, welcome back!

We hope you're enjoying our updates.
Stay tuned for more great content.

Explore advanced features

Why product people love Ortto

Built by and for startup teams, Ortto gives you everything you need to automate without duct tape, bloat, or mystery pricing.

Built for startups

Get started fast, grow into advanced features.

All-in-one simplicity

CDP, automation, email, and reporting, together.

You own your data

No walled gardens, no lock-in.

Beautiful UX

Built for humans, not just power users.

People enter when

Subscribed to newsletter

Display popup

Welcome subscribers

Morgan, welcome back!

We hope you're enjoying our updates.
Stay tuned for more great content.

Explore advanced features

Built for growing businesses like yours

Built for early teams who need power without complexity. From first campaigns to lead handoff, Ortto scales with you.

Built for growing businesses like yours

Built for early teams who need power without complexity. From first campaigns to lead handoff, Ortto scales with you.

Built for growing businesses like yours

Built for early teams who need power without complexity. From first campaigns to lead handoff, Ortto scales with you.

Lean, mean marketing machine

Ideal for indie builders, solo marketers, and small teams.

Used by SaaS, eComm, fintech & NFPs

Used across industries—with workflows that adapt to your stack.

Up and running in hours

No training wheels. No weeks-long setup.

Lean, mean marketing machine

Ideal for indie builders, solo marketers, and small teams.

Used by SaaS, eComm, fintech & NFPs

Used across industries—with workflows that adapt to your stack.

Up and running in hours

No training wheels. No weeks-long setup.

Lean, mean marketing machine
Ideal for indie builders, solo marketers, and small teams.
Used by SaaS, eComm, fintech & NFPs
Used across industries—with workflows that adapt to your stack.
Up and running in hours
No training wheels. No weeks-long setup.