How to pivot from acquisition to retention

Marketing teams have prioritized acquisition-first strategies with a "growth at all costs" mindset over the past decade. But during the downturn, they'll need to shift their mindsets to focus on retention to ensure they continue to thrive in a tough economy.

In The Retention Mindset, you'll learn how to adopt a retention-first strategy and empower your marketing team with the know-how to reduce churn and drive growth.

Get your copy now to discover:

• Why you need to adopt a retention-first marketing strategy

• A new framework for building a successful retention strategy

• Case studies and expert insights from marketing leaders