Email deliverability ebook

The complete guide to email deliverability

Travis Hazlewood

Travis Hazlewood

Head of Email Deliverability at Ortto

You could build the most creative, eye-catching email campaign, but without optimizing email deliverability, you’ll never generate results.

Email deliverability is about ensuring emails successfully land in the recipient’s inbox (instead of their spam folder). Getting it right involves sending and maintaining your reputation as a sender. With a deeper understanding of the signals you’re sending and how they’re interpreted, you can get back in the driver’s seat, optimize your content and sending practices, and supercharge your results.

We’ve created an in-depth guide with the help of Ortto’s own Head of Email Deliverability, Travis Hazlewood, to help you master it – regardless of how technical you are.

The guide will cover:

  • What email deliverability is and why marketers should care

  • The 10 factors that hurt email deliverability and how to fix them

  • The three main pillars to focus on

  • Advanced FAQs and more!

Download 'The complete guide to email deliverability'

The guide will cover:

  • What email deliverability is and why marketers should care

  • The 10 factors that hurt email deliverability and how to fix them

  • The three main pillars to focus on

  • Advanced FAQs and more!

Ortto® is a registered trademark.