Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Ellie Wiseman

Chloe Schneider

Head of Content @ Ortto

ai in marketing trends

6 AI marketing trends 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

We asked marketers across different industries for their AI marketing trends. Here's what we found.

ai in marketing

AI marketing trends | Ortto

ai customer experience

How AI can help improve customer experience

Customer experience is already in the throes of its AI-driven transformation, and the businesses that consciously make AI a part of their CX strategy now have a lot to gain in the future. 

data-driven marketing

Data-driven marketing strategies to adopt in 2024

Paint by numbers: Data-driven marketing strategies to adopt

Live chat for business

Ultimate guide to live chat for business

In this ultimate guide, we’re going back to basics to explain what live chat really is (and what it isn’t) and how it works. Plus, we’ll share examples of live chat in use across the customer journey and best practices for success. 

Ultimate guide to live chat for businesses

Andrea Warmington

Senior Content Strategist @ Ortto

Mastering AI marketing

Mastering AI marketing: A complete guide to making AI a part of your marketing strategy

AI marketing is helping tech-forward businesses to predict customer’s behavior and create more personalized, relevant, and powerful marketing campaigns. 

Mastering AI marketing Social

Mastering AI marketing: A complete guide

Types of marketing automation

Types of marketing automation and examples: An updated guide (2023) 

Learn about the different types of marketing automation, with examples to inspire your own digital marketing strategy. Boost your campaign efficiency now.

Types of Marketing Automation with Examples | Ortto

“It’s not AI that will put marketers out of work, it’s marketers who know how to use AI who will put marketers who don’t know how to use it out of work” says Amanda Laviana.

Amanda Laviana quote

A Fintech marketer on content creation, SEO, and why ChatGPT is “the most well-equipped brainstorm partner ever”

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Amanda Laviana, Senior Marketing Manager - Brand & Content at Plenti, discusses how she's leveraging ChatGPT to speed up content creation, and why she thinks marketers who know how to leverage AI will put those who don't at risk in the future.

A Fintech Marketer's Perspective on Content Creation, SEO, and the Power of ChatGPT - Ortto

Enhancing your marketing strategy with AI

Enhancing your marketing strategy with AI: Real-world examples and best practices

Learn from top marketing leaders how to enhance your marketing strategies with AI. Discover the benefits and best practices for implementation to unlock your team's full potential and elevate your marketing performance.

AI in Marketing: Expert Insights and Strategies for Success

Author Meagan Philpot

Meagan Philpot

Best AI copywriting tools

The 14 best AI copywriting tools (that aren't ChatGPT)

Produce fast, engaging copy in minutes using AI copywriting tools. The technology used for these tools is evolving constantly, and the output is more engaging, grammatically correct, and factual than ever before. 

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