Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Bullseye

Ultimate guide to account-based marketing (ABM) 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Account-based marketing (ABM) is a B2B marketing and sales strategy where specific, best-fit accounts are targeted via personalized campaigns directed to multiple key decision-makers within the target company. 

Bullseye: Ultimate guide to account-based marketing (ABM) 

SMS sender ID

SMS sender ID guide: What it is, why it matters, and how to choose one

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

SMS sender IDs allow brands to send marketing messages from a consistent and recognizable alphanumeric or numeric code. This guide explains the different types of sender IDs and how best to choose the right sender ID for your brand.

SMS sender ID: What it is, why it matters, and how to choose yours

Website metrics blog

Important website metrics to track for performance (Plus a website analytics dashboard template)

Learning about how your website is performing, and what you can do to improve its performance, starts with tracking these important website metrics. 

Click, scroll, convert: Website metrics to track and analyze performance

best live chat software 2024

Best live chat software for 2024

If you’re adding live chat to your support offering for the first time or improving your current offering, you will want to spend some time vetting and selecting live chat software that meets your needs. 

Buyer's guide: Best live chat software for 2024

how to collect customer feedback

How to collect more constructive customer feedback

If you really want to improve the customer experience and grow your business, it’s crucial that your customer feedback strategy includes a means of collecting, analyzing and actioning qualitative data. 

Beyond star ratings: How to collect more constructive customer feedback 

push notification metrics

Push notifications performance metrics 

Metrics that matter: How to measure push notification performance

Push notifications guide

The marketer's guide to push notifications: Types, getting permission, and best practices

With great power comes great responsibility. Push notifications should be used selectively with the user experience front of mind. When you get it right, you can engage your customers and drive business outcomes. 

Push it: The marketer's guide to push notifications

Travis Hazlewood

Head of Email Deliverability @ Ortto

email marketing calendar for 2024

Email marketing calendar template for 2024

Ortto’s head of email deliverability and head of content have collaborated to create an email marketing calendar and checklist template for 2024.

Prep work: Email marketing calendar and checklist template for 2024

ai customer experience

How AI can help improve customer experience

Customer experience is already in the throes of its AI-driven transformation, and the businesses that consciously make AI a part of their CX strategy now have a lot to gain in the future. 

Chloe Schneider

Head of Content @ Ortto

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